The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(427)

Ramon Jones (Nationwide) | The CFO Should Be Your Friend

Ramon Jones (Nationwide) | The CFO Should Be Your Friend

Jim's guest this week on The CMO Podcast is Ramon Jones, the Executive Vice President and Chief Marketing Officer of Nationwide–one of the largest and strongest diversified insurance and financial ser...

25 Okt 202359min

C-Suite Panel at Deloitte University Next Generation CMO Academy

C-Suite Panel at Deloitte University Next Generation CMO Academy

One issue often explored on this show is how to build the trust and value of marketing within the broader C-Suite. For this week’s episode, Jim welcomes three C-Suite execs (who are not CMOs) to dive ...

18 Okt 202353min

Micky Onvural (TIAA) | Discover Your Roses, Thorns and Buds

Micky Onvural (TIAA) | Discover Your Roses, Thorns and Buds

Jim's guest this week on The CMO Podcast is Micky Onvural, the Chief Marketing and Communications Officer at TIAA, whose mission is to help people find confidence in retirement. TIAA is an acronym for...

11 Okt 202353min

Maggie Schmerin (United Airlines) | Widen your brand ambition to reach the top of All-Brands-Peak

Maggie Schmerin (United Airlines) | Widen your brand ambition to reach the top of All-Brands-Peak

Looking to the skies, Jim's guest today on The CMO Podcast is Maggie Schmerin, the Chief Advertising Officer at United Airlines. Although the company boasts nearly 100 years in business with roughly $...

4 Okt 202356min

Molly Battin (Home Depot) | Your Career as a Tool Belt

Molly Battin (Home Depot) | Your Career as a Tool Belt

Jim's guest this week on The CMO Podcast is Molly Battin, the Senior Vice President and Chief Marketing Officer at The Home Depot, the iconic orange-branded home improvement retail company. Since the ...

27 Sep 202355min

Julie Saunders (Autocamp) | Learnings From Around the Campfire

Julie Saunders (Autocamp) | Learnings From Around the Campfire

We're headed outside–well, almost–as Jim welcomes the Chief Marketing Officer of Autocamp, the 10-year-old red-hot hospitality company. AutoCamp is sometimes called the Airstream Hotel, as it offers o...

20 Sep 202358min

Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan

Lynn Teo (Northwestern Mutual) | The Power of Time When Building a Financial Plan

Jim's guest today on The CMO Podcast is Lynn Teo, Chief Marketing Officer for Northwestern Mutual, one of the perennially most-admired companies in the world. Founded 166 years ago, Northwestern Mutua...

13 Sep 202358min

Tim McDougal & Leah Yousif (Deloitte Digital) | The Transformation of Customer Contact Centers

Tim McDougal & Leah Yousif (Deloitte Digital) | The Transformation of Customer Contact Centers

For a special Office Hours episode, Jim welcomes Tim McDougal and Leah Yousif to the CMO Podcast. Tim is a Managing Director of Strategy & Operations at Deloitte Consulting and Leah is a Senior Manage...

6 Sep 202349min

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