The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(427)

Heather Malenshek (Land O' Lakes) | Creating an Enterprise Purpose

Heather Malenshek (Land O' Lakes) | Creating an Enterprise Purpose

Heather Malenshek is the SVP and Chief Marketing Officer of Land O’Lakes. She is also a returning guest to the podcast; Heather joined us 3 years ago when she was the CMO at Harley Davidson. (You can ...

18 Jan 202352min

Andy Rebhun (El Pollo Loco) | Do Fewer Things Better

Andy Rebhun (El Pollo Loco) | Do Fewer Things Better

Andy Rebhun is the Chief Marketing Officer of El Pollo Loco. El Pollo Loco traces its origin to Mexico in the 1970s. Famous for their citrus-marinated fire-grilled chicken, El Pollo Loco is now a near...

11 Jan 202352min

Max Steinman (DoSomething.org) | Always Have Your Consumer in the Room

Max Steinman (DoSomething.org) | Always Have Your Consumer in the Room

Max Steinman is the VP of Marketing & Communications for DoSomething.org, the largest organization devoted to young people and positive social change. It was founded in 1993 by Michael Sanchez and And...

4 Jan 202343min

Mike Evans (Fixer) | Define Success for Yourself

Mike Evans (Fixer) | Define Success for Yourself

Mike Evans founded GrubHub in his spare bedroom and turned it into a multi-billion-dollar online food delivery company. He left the company shortly after it successfully went public in 2014. Currently...

28 Dec 202248min

Lara Richardson (Hallmark Media) | Taking Off the Creative Handcuffs

Lara Richardson (Hallmark Media) | Taking Off the Creative Handcuffs

Lara Richardson is the Chief Marketing Officer of Hallmark Media, which includes the Hallmark Channel, Hallmark Movies and Mysteries, and Hallmark Drama, as well as a streaming service, Hallmark Movie...

21 Dec 202254min

Office Hours: Filling the Creatvity Gap | Mark Singer (Deloitte Digital)

Office Hours: Filling the Creatvity Gap | Mark Singer (Deloitte Digital)

As creative skills begin to decline in the C-Suite, Deloitte Digital looked to answer a specific question: Can you create breakthrough innovation without creative leaders to guide the way?In this Offi...

19 Dec 202238min

Andre Gray (Annex88) | Brands Must Understand Their Role in Culture

Andre Gray (Annex88) | Brands Must Understand Their Role in Culture

Andre Gray is the Chief Creative Officer at Annex 88, which is part of the France-based Havas Group – one of the world’s largest communications companies. Annex88 believes that brands thrive only when...

14 Dec 202248min

Doug Zarkin (Pearle Vision) | Think Small to Win Big

Doug Zarkin (Pearle Vision) | Think Small to Win Big

Doug Zarkin is the VP and Chief Marketing Officer at Pearle Vision, the $600 million global optical franchise. In 1961, Dr. Stanley Pearle opened his first store in Savannah, Georgia, and in 2004, Lux...

7 Dec 202254min

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