The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(427)

Amy Jaick (Columbia Business School) | Marketing to Next Generation of Business Leaders

Amy Jaick (Columbia Business School) | Marketing to Next Generation of Business Leaders

Amy Jaick is the Chief Marketing & Communications Officer at Columbia Business School (CBS). The school was established in 1916 and offers MBA, PhD, MS and Exec Ed programs today. Amy works across fun...

30 Nov 202251min

Melissa Menta (Peanuts Worldwide) | Stay True to the Brand

Melissa Menta (Peanuts Worldwide) | Stay True to the Brand

Melissa Menta has been the SVP Marketing & Communications for Peanuts Worldwide for over 20 years. "Peanuts" – AKA Charlie Brown, Lucy, Snoopy, PigPen, Linus, and the whole gang. Peanuts Worldwide acc...

23 Nov 202241min

Chip Bergh (Levi Strauss & Company) & Janet Reid (BRBS World LLC) | The Timeless Impact of John Smale

Chip Bergh (Levi Strauss & Company) & Janet Reid (BRBS World LLC) | The Timeless Impact of John Smale

In a special episode of The CMO Podcast, we are joined by two former Procter & Gamble leaders, Chip Bergh and Janet Reid.Janet Reid was the first black woman with a PhD that P&G hired. She began her c...

16 Nov 202253min

Office Hours: BrandWorth | Maggie Gross (Deloitte)

Office Hours: BrandWorth | Maggie Gross (Deloitte)

For Maggie Gross, BrandWorth started out as a question: How does a brand prove their value to a skeptical CEO or CFO who sees branding as a cost-driver?Maggie leads Brand practice at Deloitte. She has...

14 Nov 202240min

Tim Armstrong (Flowcode) | The Product is the Team & the Team is the Product

Tim Armstrong (Flowcode) | The Product is the Team & the Team is the Product

Tim Armstrong is the Founder and CEO of Flowcode, the offline-to-online company building direct connections between brands and consumers through next generation QR technology. Tim and his team launche...

9 Nov 202250min

Suzanne Kounkel (Deloitte) | Shifting Leadership Paradigms

Suzanne Kounkel (Deloitte) | Shifting Leadership Paradigms

Suzanne Kounkel, is a Principal in Deloitte Consulting LLC and the Chief Marketing Officer of Deloitte. Founded 175 years ago, Deloitte is one of the largest–and oldest– business-to-business enterpris...

2 Nov 202252min

Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation

Jose 'Pepe' Gorbea (HP) | The Power of Co-Creation

Jose ‘Pepe’ Gorbea is the Global Head of Brands and Sustainability Innovation for HP Inc., the iconic Silicon Valley company with a wide portfolio of printers, PCs, mobile devices, solutions and servi...

26 Okt 202257min

Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy

Jenny Lewis (The Knot Worldwide) | It Takes a Bit of Empathy

Jenny Lewis is the Global Chief Marketing Officer for The Knot Worldwide, that operates across 16 countries, with more than 2,000 employees and consists of 19 brands including The Knot, The Bump, Wed...

19 Okt 202256min

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