The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(427)

Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric

Pam Forbus (Pernod Ricard North America) | Data is the Key to Being Consumer- Centric

Pam Forbus is the the Chief Marketing Officer of Pernod Ricard North America. Headquartered in France, Pernod Ricard is the second largest wine and spirits company in the world, with global sales of n...

12 Okt 202253min

Harris Beber (Waze) | It Starts with the User

Harris Beber (Waze) | It Starts with the User

Harris Beber is the Chief Marketing Officer of Waze. Founded in Israel in 2009, Waze is a crowd-sourced navigation app with upwards of 150 million monthly users in 56 languages. In 2013 Google bought ...

5 Okt 202254min

Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics

Shanee Ben Zur (Crunchbase) | CMO's and the Impact on Business Metrics

Shanee Ben-Zur is the Chief Marketing and Growth Officer for Crunchbase, a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was wr...

28 Sep 202250min

Penn State Panel | Tanya R. Kennedy (NY Associate Judge), Don Roy King (SNL) , Kelly Wolgast (Penn State)

Penn State Panel | Tanya R. Kennedy (NY Associate Judge), Don Roy King (SNL) , Kelly Wolgast (Penn State)

This very special bonus episode was recorded live at the State Theater at State College, Pennsylvania home to Penn State University. This is a panel discussion from four Penn State Alumni hosted by Ji...

26 Sep 20221h 19min

Vinoo Vijay (Truist) | The Importance of a Simple Greeting

Vinoo Vijay (Truist) | The Importance of a Simple Greeting

Vinoo Vijay is the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank with 15 million customers. They have over 2,000 branches, with assets worth $545 billion. The banks SunTrust...

21 Sep 202252min

Office Hours | Leadership Roundtable from Deloitte University

Office Hours | Leadership Roundtable from Deloitte University

Recorded at the 2022 Deloitte University Next Generation Academy, this is an Office Hours bonus episode, roundtable devoted to leadership. Joining Jim is Emily Culp (Advisor at ECH Ventures and former...

19 Sep 20221h 2min

Maria Sharapova (Evian) | The Story of an Athlete, a Brand, and an Agent

Maria Sharapova (Evian) | The Story of an Athlete, a Brand, and an Agent

In this special edition episode of The CMO Podcast, Jim Stengel speaks with Maria Sharapova, a five-time Grand Slam winner and former #1 ranked female tennis player. Joining her are Prinz M. Pinakatt ...

14 Sep 20221h 9min

Ukonwa Ojo (fmr Amazon Prime Video & Studios) and Vinoo Vijay (Truist) | Deloitte University Next Generation Academy

Ukonwa Ojo (fmr Amazon Prime Video & Studios) and Vinoo Vijay (Truist) | Deloitte University Next Generation Academy

Ukonwa Ojo is the former Global Chief Marketing Officer for Amazon Prime Video & Studios and Vinoo Vijay is the the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank, serving 15...

13 Sep 202256min

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