The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Avsnitt(428)

Suzy Deering (Ford) | Taking an American Icon into the Future

Suzy Deering (Ford) | Taking an American Icon into the Future

Suzy Deering is the Global CMO at Ford Motor Company. Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in ...

27 Juli 202232min

Tracy Stallard (Anheuser-Busch InBev) | Winning Creativity Conversation from Cannes Lions

Tracy Stallard (Anheuser-Busch InBev) | Winning Creativity Conversation from Cannes Lions

Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency (draftLine) at Anheuser-Busch InBev. AB InBev is the largest brewer in the world. You might have heard of Budweiser, ...

25 Juli 202240min

Melissa Selcher (LinkedIn) | Marketing for an Indispensable Brand

Melissa Selcher (LinkedIn) | Marketing for an Indispensable Brand

Melissa Selcher is the SVP and Chief Marketing and Communications Officer at LinkedIn. Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft i...

20 Juli 202244min

Cannes Lions Roundtable | Creativity and Curiosity at Cannes

Cannes Lions Roundtable | Creativity and Curiosity at Cannes

At the Cannes Lions International Festival of Creativity in France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It's Jill Kramer (Chief Marketing and Communications Off...

18 Juli 202237min

Mathilde Delhoume-Debreu (LVMH) | The Five D's to Clarify Purpose

Mathilde Delhoume-Debreu (LVMH) | The Five D's to Clarify Purpose

Mathilde Delhoume-Debreu is the Global Brand Officer for LVMH, the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fas...

13 Juli 202248min

Cannes Lions Roundtable | Jim's Fantastic Four on Creativity

Cannes Lions Roundtable | Jim's Fantastic Four on Creativity

Speaking in France at the Cannes Lions International Festival of Creativity, Jim hosts a roundtable of four fantastic marketing leaders. There's Dean Aragon (CEO Shell Brands International AG and Grou...

11 Juli 202239min

Laura Jones (Instacart) | Creative Design Thinking

Laura Jones (Instacart) | Creative Design Thinking

Laura Jones is the Head of Marketing at Instacart, the leading grocery tech company on the continent. Instacart is a 10-year-old business that makes it easier for millions of people to get their groce...

6 Juli 202245min

Alice Milligan (Morgan Stanley) | Be the CEO of Your Calendar

Alice Milligan (Morgan Stanley) | Be the CEO of Your Calendar

Alice Milligan is the CMO of Morgan Stanley, an over 85-year-old multinational financial services firm, with about $60 billion in annual revenue and a market cap of roughly $140 billion. In 2020, Morg...

29 Juni 202252min

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