Full Funnel Community: The Path to Community-Led Growth at Scale with Liz Lathan, Chief Community Officer of Team CMO
We are excited to welcome Liz Lathan, Chief Community Officer of Team CMO, to this episode as our guest. Liz is a highly experienced marketing executive with more than two decades of expertise in even...
28 Feb 202332min
Stop selling and help the customer buy! A conversation with the author of the CMO Manifesto, John Ellett
In this episode of the CMO Show, we sit down with the author of the CMO Manifesto, we discuss the importance of taking an "outside-in" approach to marketing. He shares why shifting the lens to helping...
21 Feb 202336min
Data-Driven or Human-Centered? Marketing in 2023 with Kim Storin, CMO of Zayo Group
In this episode with Kim Storin; she sits down to discuss the pressing topics in the marketing world. Exploring the debate between data-driven and human-centered approaches to marketing and shares her...
14 Feb 202328min
Exploring the Challenges of a Modern Day CMO, with Michael Robin the CEO of Team CMO
Michael Robin of Team CMO joins Kate in a conversation about the traits needed to become a War and Peace-Time CMO. Join them as they break down the complex roles of Chief Marketing Officers and discus...
31 Jan 202338min
Unmet CMO Expectations and the Cost of CMO Turnover with Oscar Llarena the CMO of Bat Club USA
In this episode with Oscar Llarena, Chief Marketing Officer at Batclub USA, we discuss why CMO turnover is linked to mismatched expectations and results. Oscar will break down the most common issues a...
31 Jan 202346min
No Fear, All Gain - Rebrand Risks Worth Taking with Carrie Palin the CMO of Cisco
Carrie Palin joins the CMO Show as the Chief Marketing Officer of Cisco. Tune in as she discusses the current landscape of marketing, her own research, and her experiences. With insight drawn from her...
31 Jan 202347min
CMO Show with Kate Gunning: Trailer
The CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job. Hosted by CMO Kate Gunning, The CMO Show dives deep into the real...
19 Jan 20231min
