The FMCG Marketing Daily

The FMCG Marketing Daily

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.

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Avsnitt(156)

The FMCG Marketing Daily — June 01, 2026

The FMCG Marketing Daily — June 01, 2026

The FMCG Marketing Daily — June 01, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • New NielsenIQ data shows Western European consumers ar...

1 Juni 6min

The FMCG Marketing Daily — May 31, 2026

The FMCG Marketing Daily — May 31, 2026

The FMCG Marketing Daily — May 31, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • An activist investor is simultaneously pressuring McCor...

31 Maj 7min

The FMCG Marketing Daily — May 30, 2026

The FMCG Marketing Daily — May 30, 2026

The FMCG Marketing Daily — May 30, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Unilever is committing $270 million to an AI-powered in...

30 Maj 6min

The FMCG Marketing Daily — May 29, 2026

The FMCG Marketing Daily — May 29, 2026

The FMCG Marketing Daily — May 29, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Challenger water brands are redefining premium position...

29 Maj 6min

The FMCG Marketing Daily — May 28, 2026

The FMCG Marketing Daily — May 28, 2026

The FMCG Marketing Daily — May 28, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Mondelez is betting its most iconic biscuit brand on a ...

28 Maj 7min

The FMCG Marketing Daily — May 27, 2026

The FMCG Marketing Daily — May 27, 2026

The FMCG Marketing Daily — May 27, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Coca-Cola's YouTube-led World Cup activation offers a l...

27 Maj 7min

The FMCG Marketing Daily — May 26, 2026

The FMCG Marketing Daily — May 26, 2026

The FMCG Marketing Daily — May 26, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Budget and production pressures are forcing major brand...

26 Maj 6min

The FMCG Marketing Daily — May 25, 2026

The FMCG Marketing Daily — May 25, 2026

The FMCG Marketing Daily — May 25, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • L'Oréal's Garnier is overhauling its mass-market playbo...

25 Maj 7min

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