The FMCG Marketing Daily

The FMCG Marketing Daily

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.

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Avsnitt(156)

The FMCG Marketing Daily — May 16, 2026

The FMCG Marketing Daily — May 16, 2026

The FMCG Marketing Daily — May 16, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • L'Oréal's Garnier is using reality TV influencer castin...

16 Maj 7min

The FMCG Marketing Daily — May 15, 2026

The FMCG Marketing Daily — May 15, 2026

The FMCG Marketing Daily — May 15, 2026 The essential daily briefing for brand managers and marketers in consumer goods. In today's episode: • Philip Morris International's new global campaign is be...

15 Maj 7min

The FMCG Marketing Daily — May 14, 2026

The FMCG Marketing Daily — May 14, 2026

The FMCG Marketing Daily — May 14, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: The barcode wa...

14 Maj 7min

The FMCG Marketing Daily — May 13, 2026

The FMCG Marketing Daily — May 13, 2026

The FMCG Marketing Daily — May 13, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Trader Joe's d...

13 Maj 7min

The FMCG Marketing Daily — May 12, 2026

The FMCG Marketing Daily — May 12, 2026

The FMCG Marketing Daily — May 12, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco's $4.99...

12 Maj 7min

The FMCG Marketing Daily — May 11, 2026

The FMCG Marketing Daily — May 11, 2026

The FMCG Marketing Daily — May 11, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Costco's $4.99...

11 Maj 7min

The FMCG Marketing Daily — May 10, 2026

The FMCG Marketing Daily — May 10, 2026

The FMCG Marketing Daily — May 10, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Coca-Cola's se...

10 Maj 7min

The FMCG Marketing Daily — May 09, 2026

The FMCG Marketing Daily — May 09, 2026

The FMCG Marketing Daily — May 09, 2026 Your 8-minute briefing on the platforms, players, and profits driving fast-moving consumer goods. Hosted by Marco and Klara. Today's fun fact: Frito-Lay deli...

9 Maj 7min

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