How to Break Free From the ‘Data Rich, Insights Poor’ Trap
This episode of The Forget The Funnel Podcast, Gia dives deep on how we’ve become data-rich but insights-poor and the 4 growth stalls you’re likely experiencing as a result. If you're a SaaS founder o...
2 Dec 202451min
How SaaS Teams Can (and Can’t) Leverage AI for Customer Research
AI is everywhere. We’re using it in our marketing, in our products, in our day-to-day task management. We’re all using it in one way or another. But when it comes to learning from and understanding y...
14 Okt 202422min
Customer-Led Growth: The No-BS Way to Scale Your SaaS
If you’re trying to scale your SaaS, but you’re stuck tweaking features, following best practices and listening to experts who know nothing about you, your customers or your product… you’re doing it w...
1 Okt 202431min
Features vs. Benefits: How to Maximize the Impact of Your Messaging
“Sell benefits, not features”. We’ve all seen the UserOnboard image of Mario + the magic flower = Super Mario. Or Popeye + spinach = super extra-strength Popeye. It’s the best practice that says y...
26 Aug 202436min
Your A/B Tests Suck: The Key to Running Effective Experiments
SaaS teams use the best practice of A/B testing like a crutch for marketing, messaging and product growth decisions. And it makes sense. If you think about it, A/B testing something relieves you o...
12 Aug 202430min
Forget Best Practices: How to add profitable friction to your product onboarding
If you’re building a race car, friction is bad news. But when you’re building an onboarding experience for your software product, things are a little more nuanced. This week, we’re dialing into why ...
29 Juli 202429min
Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes
How do you empower your team to make better decisions in their day-to-day work to increase conversions and drive more revenue? Here’s the thing: Most companies claim to be customer-led. They say thin...
13 Maj 202425min
Voice of Customer: The Practical Method for Using Your Customer's Words to Grow
We need to talk about voice of customer — because there’s been a misunderstanding. Voice of customer isn’t just for huge companies. It’s also not an abstract, academic concept that’s too broad for te...
29 Apr 202433min
