How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases
On this episode, Georgiana and Claire are joined by Steve De Jong and Diego Richards, the CEO and CCO of Stillio, who started working with Forget The Funnel earlier this year. Steve and Diego share ...
1 Jan 202432min
Avoiding Common Customer Research Traps (and What Good Research Looks Like)
In this episode of the Forget The Funnel Podcast, Georgiana and Claire discuss what happens when SaaS businesses prioritize customer research but screw it up, and how this can lead to perpetuating the...
18 Dec 202332min
Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth
On this episode of the Forget The Funnel Podcast, Georgiana & Claire are joined by Dan Stuart, President of EverCommerce companies Invoice Simple & Joist. Dan shares the moment he realized that the ...
5 Dec 202336min
How Customer Blind Spots are Costing Your Team & How to Fix Them
In this episode of the Forget the Funnel Podcast, Georgiana and Claire sit down to discuss the consequences of not understanding what really matters to your customers and how product and marketing tea...
21 Nov 202324min
How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth
On this episode of the Forget the Funnel Podcast, Gia and Claire dive deep into Bitly’s journey from a point-solution to a $100m ARR multi-product platform with CMO Tara Robertson. Tara shares how her...
6 Nov 202333min
Welcome to the Forget The Funnel Podcast
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In th...
24 Okt 20231min
