Leveraging Product-Led Growth for Your Sales-Led SaaS
It’s rough out there in SaaS—everyone’s feeling it. Whether you’re trying to lower your acquisition costs, make the most of organic inbound interest, or better meet the needs of your technical buyers,...
15 Apr 202431min
Overcoming the Top SaaS Customer Research Objections
“We don’t need customer research; we already know our customers.” “Research takes too long.” “Is qualitative research even valuable enough?” These objections to customer research are super common—ev...
1 Apr 202435min
How To Run Customer Interviews That Unlock Growth for Your SaaS
From competitive analysis to NPS surveys to UX research, research can help you grow your business and revenue. But you're wasting your time if you jump into those research types without a foundation...
18 Mars 202426min
Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2)
One study found that 70% of people who sign up for a product log in once… and then never again. That’s why customer-led KPIs aren’t just about measuring when someone becomes a “customer” — they’re a...
4 Mars 202419min
Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2)
If you’re measuring everything, you’re measuring nothing. It’s so important for you to pick a handful of key performance indicators (KPIs) for your team to focus on — or they won’t end up moving the n...
25 Feb 202422min
Customer Segmentation: How Successful SaaS Teams Unlock Scale
Not all customers are created equal. Increasing conversions with the right message to the right person at the right time is a pipe dream for most teams. The problem is that you haven't figured out ho...
12 Feb 202426min
The Key to Differentiating Your SaaS in a Crowded Market
You operate in a crowded market. How are you going to stand out? That's what Claire and Georgiana discuss on this week's episode of the Forget The Funnel podcast. Differentiation is essential in help...
29 Jan 202434min
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024
The numbers are in: SaaS growth is flat or down. Cost to acquire customers is up. Global startup investment over the last twelve months reached $285 billion — a 38% decline year over year, accordin...
15 Jan 202442min
