The Value Equation - How To Reverse Engineer Pricing | Ep 181
"The more I see the big companies (…) all I keep seeing is how they focus on removing barriers, on how they focus on removing friction" Today, Alex (@AlexHormozi) discusses the value equation and how ...
18 Feb 202018min
A Thought Process That Sickens Me | Ep 180
"The thought of deserving something is literally the most entitled bullsh*t I've ever heard of in my entire life." Today, Alex (@AlexHormzi) talks about his thoughts on the concept of deserving someth...
14 Feb 202010min
"I Forgot My Wallet" - Overcome | Ep 179
"Ask for the ID first. That's what gets them to take their wallet out. That way they can't say they forgot their wallet." Today, Alex (@AlexHormozi) shares with us sales tips for overcoming the common...
11 Feb 20205min
#1 Mistake I'm Seeing Gyms Make Right Now | Ep 178
"Whisper it first. Then tease it. Then shout it." Today, Alex (@AlexHormozi) discusses the importance of creating hype and positioning when promoting new programs or services. He outlines a framework ...
7 Feb 202015min
The Biggest Mistake I’ve Made in Business | Ep 177
"The number one reason that people fail is because they are successful, then they change something." Today, Alex (@AlexHormozi) discusses the biggest mistake that successful entrepreneurs make: not be...
5 Feb 202010min
The ONLY Marketing Number that matters | Ep 176
"The only number that really matters in marketing from an acquisition standpoint is cost per acquisition." Today, Alex (@AlexHormozi) discusses the importance of measuring marketing success based on c...
3 Feb 202013min
Pain is the Pitch - Business Logical Fallacy | Ep 175
"Talk about in terms of pain avoidance (…) people tend to be more responsive to it." Today, Alex (@AlexHormozi) discusses the importance of availability for making sales and the difference between tal...
31 Jan 202012min
19 Failures & Lessons | Ep 174
"Never get too far away that you can't see the problems." Today, Alex (@AlexHormozi) shares his failures and lessons learned in business, people management, and relationships in the year 2019. He emph...
29 Jan 202031min
