The Loyalty Minute

The Loyalty Minute

One Podcast, Two Styles: 1. A daily one minute briefing on the latest trends, statistics and industry news in the world of customer loyalty. 2. A weekly conversational style interview with marketing experts and business leaders sharing insightful and entertaining stories about customer loyalty. For curated customer loyalty news stories and full length articles which may have been referenced on the show, please visit https://theloyaltyminute.com

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Avsnitt(117)

Episode 13 - Why do so many people say ‘no’ to retailer loyalty programs?

Episode 13 - Why do so many people say ‘no’ to retailer loyalty programs?

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at Why so many people say ‘no’ to retailer loyalty programs? In past episodes we discussed why people leave...

12 Dec 20191min

Episode 12 - KPMG Survey of 18000 Consumers

Episode 12 - KPMG Survey of 18000 Consumers

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the KPMG survey of over 18,000 consumers in 20 countries which explores the nature of customer loyalty an...

5 Dec 20192min

Episode 11 - The Customer Experience

Episode 11 - The Customer Experience

For this and more insights on customer loyalty, be sure to visit theloyaltyminute.com

2 Dec 20191min

Episode 10 - The seven deadly sins of building a loyalty program

Episode 10 - The seven deadly sins of building a loyalty program

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at the seven deadly sins of your loyalty program. Make it easy to find on your site. It should be above t...

15 Nov 20191min

Episode 9 - Effectively integrating an app within your loyalty program

Episode 9 - Effectively integrating an app within your loyalty program

Apps are part of our day-to-day lives, we use them for just about everything on our phones, so it’s no surprise that brands are integrating Apps into their existing loyalty program and vise versa as a...

6 Nov 20191min

Episode 8 - Oracle study - The Loyalty Divide in QSR - Quick Service Restaurants

Episode 8 - Oracle study - The Loyalty Divide in QSR - Quick Service Restaurants

Welcome Loyal listeners, in today’s episode of the loyalty minute we’re going to be looking at some interesting insights in the loyalty programs of QSRs (Quick Service Restaurants) According to an Ora...

6 Nov 20191min

Episode 7 - Righting a wrong, how American Express fixed the mistake it made with Plenti

Episode 7 - Righting a wrong, how American Express fixed the mistake it made with Plenti

The Plenti Coalition Loyalty program launched and shuttered by American Express during the last three years had cost the company a sizable amount of money, but at least they learned from their mistake...

5 Nov 20191min

Episode 6 - Morning Consult Study of 2,200 Internet Users Regarding Brand Loyalty

Episode 6 - Morning Consult Study of 2,200 Internet Users Regarding Brand Loyalty

A recent survey from Morning Consult, which polled 2,202 US internet users, found that some consumers—particularly Gen Z and millennials—are not always ready to commit to just one product. More than h...

11 Okt 20191min

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