BONUS How To Write A Marketing Book with Mark Schaefer
Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books. Click here for this episode's website page with the links mentioned during the interview... http...
8 Juni 20211h 16min
334 Winning Digital Customers by Howard Tiersky
Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those ...
4 Juni 20211h 30min
333 Content Inc. by Joe Pulizzi
Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi From one of today's leading experts in conten...
28 Maj 20211h 16min
332 Badvertising by Jim Morris
Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising by Jim Morris Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad a...
21 Maj 20211h 38min
331 You're Invited by Jon Levy
You're Invited: The Art and Science of Cultivating Influence by Jon Levy Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social c...
14 Maj 202150min
BONUS: Performez Vente by Olivier Guérin
Performez Vente (How to Perform in Sales) by Olivier Cussac, Alexandra David Ardite, and Olivier Guérin. A fun conversation in English with Olivier Guérin about this new book, which is available only ...
11 Maj 202152min
330 Get The Word Out by Anne Janzer
Get the Word Out: Write a Book That Makes a Difference by Anne Janzer What message do you want or need to share with the world? Are you ready to add your voice to the conversation, expand your impact,...
7 Maj 20211h 7min
329 Marketing 5.0 by Philip Kotler
Marketing 5.0: Technology for Humanity by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan Rediscover the fundamentals of marketing from the best in the business. In Marketing 5.0, the celebrated ...
30 Apr 20211h 27min
