The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Avsnitt(579)

328 The Undefeated Marketing System by Phillip Stutts

328 The Undefeated Marketing System by Phillip Stutts

The Undefeated Marketing System: How to Grow Your Business and Build Your Audience Using the Secret Formula That Elects Presidents by Phillip Stutts You hate politicians. Who doesn't in today's world?...

23 Apr 20211h 40min

327 Activate Brand Purpose by Chip Walker

327 Activate Brand Purpose by Chip Walker

Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company by Scott Goodson and Chip Walker The greatest challenge facing leaders is activating and actioning purpose-based...

16 Apr 202159min

326 Binge Marketing by Carlijn Postma

326 Binge Marketing by Carlijn Postma

Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your a...

9 Apr 20211h 4min

325 Sustainable Marketing by Michelle Carvill

325 Sustainable Marketing by Michelle Carvill

Sustainable Marketing: How to Drive Profits with Purpose by Michelle Carvill, Gemma Butler, and Geraint Evans In the modern age of authenticity and transparency, consumers are no longer content with b...

2 Apr 20211h 9min

324 Selling From The Heart by Larry Levine

324 Selling From The Heart by Larry Levine

Selling From The Heart: How Your Authentic Self Sells You! by Larry Levine Sales have changed in the last 30 years. Gone are the days of manipulative and pushy salespeople who rely on charm to get sal...

26 Mars 20211h 10min

323 Ultimate Guide to Google Ads by Mike Rhodes

323 Ultimate Guide to Google Ads by Mike Rhodes

Ultimate Guide to Google Ads by Perry Marshall, Mike Rhodes, and Bryan Todd Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering E...

19 Mars 20211h 18min

322 The Hype Handbook by Michael F Schein

322 The Hype Handbook by Michael F Schein

The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers by Michael F. Schein Master the art an...

12 Mars 20211h 38min

321 The Experience Economy by James Gilmore

321 The Experience Economy by James Gilmore

The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, ...

5 Mars 20211h 27min

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