The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Avsnitt(579)

234 Fire Them Now by Phillip Stutts

234 Fire Them Now by Phillip Stutts

Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win by Phillip Stutts Click here for show notes! https://www.salesartillery.com/marke...

5 Juli 20191h 2min

233 The Art and Skill of Sales Psychology by Brad McDonald

233 The Art and Skill of Sales Psychology by Brad McDonald

The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do by Brad McDonald Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/art-skill-sales-psycho...

28 Juni 20191h 5min

232 F#ck Content Marketing by Randy Frisch

232 F#ck Content Marketing by Randy Frisch

F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships by Randy Frisch Click here for show notes! https://www.salesartillery.com/marketing-book-podcast/fck-cont...

21 Juni 201955min

231 Gap Selling by Keenan

231 Gap Selling by Keenan

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price by Keenan Click her...

14 Juni 201940min

230 The Referral Engine by John Jantsch

230 The Referral Engine by John Jantsch

The Referral Engine by John Jantsch  Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/the-referral-engine-john-jantsch The small business guru behind Duct Tape Mar...

7 Juni 201959min

229 Why Customers Leave by David Avrin

229 Why Customers Leave by David Avrin

Why Customers Leave (and How to Win Them Back) by David Avrin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/why-customers-leave-david-avrin Discover the 24...

31 Maj 20191h 12min

228 Marketing to Mindstates by Will Leach

228 Marketing to Mindstates by Will Leach

Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach Click here to view the show notes! https://www.salesartillery.com/marketing-book-podc...

24 Maj 201958min

227 ICONIC by Scott McKain

227 ICONIC by Scott McKain

ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction by Scott McKain Click here to view the show notes! https://www.salesartillery.com/marketing-book-po...

17 Maj 20191h 16min

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