The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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Avsnitt(579)

226 The Transparency Sale by Todd Caponi

226 The Transparency Sale by Todd Caponi

The Transparency Sale: How Unexpected Honesty and Understanding the Buying Brain Can Transform Your Results by Todd Caponi Click here to view the show notes! https://www.salesartillery.com/marketing...

10 Maj 20191h 9min

225 Small Business Marketing by Rohit Bhargava

225 Small Business Marketing by Rohit Bhargava

The Non-Obvious Guide To Small Business Marketing (Without A Big Budget) by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/small-business-mar...

3 Maj 201954min

224 SPEAR Selling by Jamie Shanks

224 SPEAR Selling by Jamie Shanks

SPEAR Selling: The ultimate Account-Based Sales guide for the modern digital sales professional by Jamie Shanks Click here to view the show notes! https://www.salesartillery.com/marketing-book-podca...

26 Apr 201953min

223 Smash the Funnel by Mike Lieberman

223 Smash the Funnel by Mike Lieberman

Smash the Funnel: The Cyclonic Buyer Journey--A New Map for Sustainable, Repeatable, Predictable Revenue Generation by Mike Lieberman Click here to view the show notes! https://www.salesartillery.co...

19 Apr 20191h 4min

222 The Customer Centricity Playbook by Peter Fader

222 The Customer Centricity Playbook by Peter Fader

The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value by Peter Fader and Sarah Toms Click here to view the show notes! https://www.salesartillery.com/marke...

12 Apr 201950min

221 Conversational Marketing by David Cancel

221 Conversational Marketing by David Cancel

Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) by David Cancel and Dave Gerhardt Click here to view the show notes! ...

5 Apr 201955min

220 Clarity Wins by Steve Woodruff

220 Clarity Wins by Steve Woodruff

Clarity Wins: Get Heard. Get Referred by Steve Woodruff Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/clarity-wins-steve-woodruff In a world filled with no...

29 Mars 201950min

219 Subscribed by Tien Tzuo

219 Subscribed by Tien Tzuo

Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It by Tien Tzuo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/s...

22 Mars 201956min

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