The Marketing Book Podcast

The Marketing Book Podcast

Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.

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154 Giftology by John Ruhlin

154 Giftology by John Ruhlin

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Giftology-John-Ruhlin

22 Dec 201745min

153 Psyched Up by Daniel McGinn

153 Psyched Up by Daniel McGinn

"Psyched Up: How the Science of Mental Preparation Can Help You Succeed" by Daniel McGinn   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Psyched-Up-Daniel-McGinn

15 Dec 201744min

152 Selling Your Value Proposition by Cindy Barnes

152 Selling Your Value Proposition by Cindy Barnes

"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization" by Cindy Barnes, Helen Blake, and Tamara Howard   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/selling-value-proposition-cindy-barnes

8 Dec 201745min

151 BadMen by Bob Hoffman

151 BadMen by Bob Hoffman

"BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/badmen-bob-hoffman

1 Dec 201748min

150 The Tao of Twitter by Mark Schaefer

150 The Tao of Twitter by Mark Schaefer

"The Tao of Twitter: Changing Your Life and Business One Connection At A Time" by Mark Schaefer   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Tao-Twitter-Mark-Schaefer

24 Nov 201745min

149 The Perfect Close by James Muir

149 The Perfect Close by James Muir

"The Perfect Close: The Secret To Closing Sales" by James Muir   Click here to view the show notes https://www.salesartillery.com/marketing-book-podcast/Perfect-Close-James-Muir

17 Nov 201749min

148 The Business of Expertise by David C. Baker

148 The Business of Expertise by David C. Baker

"The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" by David C. Baker   Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/business-expertise-david-baker

10 Nov 201742min

147 Smart Marketing for Engineers by Rebecca Geier

147 Smart Marketing for Engineers by Rebecca Geier

"Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences" by Rebecca Geier Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smart-marketing-engineers-rebecca-geier

3 Nov 201749min

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