From PLG to PLS: how Canva introduced product-led sales
Meet Jorge Bestard, head of Enterprise sales EMEA at Canva. Canva is known for its successful PLG go-to-market motion. However, like with many of the successful use cases in PLG, eventually - and espe...
22 Nov 202347min
10x your prospecting game in 2024
I'm pleased to introduce to you: Steve Richard. Calling Steve a "sales expert" would be an understatement. Not only did he manage for 17 years a company, essentially, offering sales training and a don...
15 Nov 202349min
Doubling prices with no impact on churn or win rate
Today we are bringing to you Pieter Geeraerts. Pieter has just finished his mission at Expensya as CRO, and before that, he has hold several leadership positions, such as CEO of Mobilexpense, Chief Ba...
8 Nov 202351min
Expanding into +700 cities and 40 countries in less than 6 years: Via’s market expansion playbook
If you are planning to expand internationally with your business, I bet you’ll like this episode. If you are also selling to public organisations, make sure to grab your notepad, this episode is going...
1 Nov 202348min
How the highest-valued unicorn in Spain increased new business by 60%
In this week’s episode we are bringing to you Giuseppe Mozzillo, CRO at the highest-valued unicorn in Spain, Job&Talent. Job&Talent is a world-leading platform that operates as a marketplace for tempo...
25 Okt 202340min
How Swan leads the European fintech revolution through rapid market expansion
In this episode we are bringing to you Florent Tardivel, CCO of Swan, an innovation leader in the world of fintechs. Swan offers a Banking-as-a-Service platform (BaaS). What does that mean? Swan is o...
18 Okt 20231h
How changing their ICP led Byrd to double their LTV:CAC ratio
Hesitant if you are serving the right customers? Is your LTV:CAC ratio below 3? If that’s the case, you might want to tune in to this episode. We have invited Petra Dobrocka, CCO at Byrd, to the podca...
11 Okt 202349min
How this FinTech is closing enterprise clients at +70% win rate
In this episode we warmly welcomed Max von Bahr Emilson, CCO at TrueLayer, on the podcast. TrueLayer is Europe's leading open banking payments network. In September 2021 they raised a whopping $130M, ...
4 Okt 202355min
