E71: Vietnam's young people have never had it better. Or is there something we're missing?
Vietnam's young people have more opportunity than any generation before them. They are globally connected, ambitious, educated, and growing up in one of the world's fastest-changing countries. But ben...
9 Juni 24min
E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its future
In this 70th episode, former US ambassador to Vietnam Ted Osius shares a rare, first-hand view of Vietnam’s transformation; from post-war recovery to one of the most dynamic economies in the world tod...
4 Maj 41min
E69: Go live or get left behind: inside Vietnam’s e-commerce boom
E-commerce in Vietnam is big, but it's about to get A LOT bigger. Right now, it’s sitting at around 12–15% of total retail. But it’s growing at 2–3x the speed of offline, and the way people buy in Vie...
13 Apr 38min
E68: The 9 cultural truths your brand MUST master to get started in Vietnam
You know the score! Vietnam is one of the fastest-growing markets in the world right now. But most global audiences and brands still don’t understand how it actually works. Sure, they see the headline...
31 Mars 35min
E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room
Triathlon participation in Vietnam has grown nearly 30x in a decade. And Danang is about to host its first full-distance Ironman. In this episode, Ian Paynton speaks to Rob Zamacona, the General Manag...
3 Mars 30min
E66: Building a life in Vietnam: identity, business, and the search for home
In this episode of You Don’t Know Vietnam, Ian Paynton is joined by Gauthier D'haenens, a Vietnamese-born Belgian adoptee who returned to Vietnam as an adult searching for his biological parents — and...
10 Feb 35min
E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'
Vietnam is no longer just a fast-growing economy or a low-cost manufacturing hub. It is entering what many local leaders now call an era of rising — defined not only by economic momentum, but by diplo...
27 Jan 33min
E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?
Tết has always been Vietnam’s most important moment of the year — culturally, emotionally, and commercially. For some categories, it can account for up to 40–45% of annual sales. But something feels d...
12 Jan 30min
