E63: Reduce emissions AND grow economically? Why Vietnam can do both
Michaela Baur is the Country Director of GIZ Vietnam, a German development agency with more than 30 years of experience working in Vietnam. Today, Ian asks the question on the tip of everyone's tongue...
8 Dec 202545min
E62: Keeping soul, changing shape: Vietnam’s evolving identity
Vietnam is changing shape fast — but its soul hasn’t moved an inch. In this episode, Ian sits down with Vinamilk creative director Chieu Pham to unpack the cultural codes that remain constant beneath ...
17 Nov 202533min
E61: Factory towns, gig work, and the untold side of Vietnam’s economic boom
Vietnam’s economy is booming. Foreign factories are multiplying, GDP is surging, and global investors are calling it the next Asian powerhouse. But who’s really benefitting from this rapid growth? In ...
3 Nov 202532min
E60: Why foreign leadership styles fail in Vietnam (and how to fix yours!)
Many foreign leaders arrive in Vietnam full of confidence — armed with a leadership style that’s worked everywhere else. But within weeks, frustration sets in. Teams seem hesitant, feedback is quiet, ...
20 Okt 202534min
E59: Navigating the grey area that can decide life or death for business in Vietnam
"That grey area or that almost darkness within a conversation can be life and death. And if you don’t have the trust to be able to have an honest conversation, you can meet an impasse and never move f...
7 Okt 202530min
E58: Eat alone? Not in Vietnam — the F&B localisation playbook
What makes Vietnamese dining culture so unique—and why do so many global F&B brands stumble here? In this episode, Ian Paynton speaks with Loan Vu, hospitality expert and co-founder of SNL’s Diner in ...
22 Sep 202536min
E57: The future of retail in Vietnam — with e-commerce veteran Benji Lamb
If you're on LinkedIn and interested in Vietnam, you've probably already heard of Benji Lamb. He's the founder and CEO of Asia Circles, a company that partners with global brands to help them break in...
8 Sep 202544min
E56: Copywriting, killer audio ads and a drone show fail — the state of advertising in Vietnam
What’s really going on in Vietnam’s advertising scene? In this episode of You Don’t Know Vietnam, we sit down with creative director Espin Hoan to unpack the fast, loud, and ever-changing world of Vie...
12 Aug 202531min
