E50: Patriotism and PR disasters: What global brands MUST know about Vietnam
On the 50th episode of You Don't Know Vietnam, we talk to PR expert Minh Duc, who shares why 2025 is such a big year for Vietnam's PR and media sector. He reveals what you need to know about Vietnames...
6 Maj 202533min
E49: Vietnam’s digital shake-up: Threads, Facebook's fightback and the banking app boom
Ho Thuy Tien and Thue Quist Thomassen from market research agency Decision Lab return to You Don’t Know Vietnam to break down their latest Connected Consumer Report — and what it means for brands. We ...
22 Apr 202532min
E48: How to make your global brand relevant in Vietnam - with Tammy Thi Phan
Tammy Thi Phan is a Chief Digital Marketing Officer who spent most of her professional life overseas working for some of the biggest global brands. She spent eight years working at Google in Singapore...
9 Apr 202529min
E47: Inside Vietnam’s blockchain takeover: Cris D. Tran on grit, growth and gaming
Cris D. Tran is a leading voice in Vietnam's blockchain space. He's the Regional General Manager Web3 (SEA) and Head of Growth (VN) at The Sandbox, a community-driven application that connects brands ...
25 Mars 202536min
E46: Vietnam market entry updates: 6 tips CEOs must know to avoid failure
Vietnam's market readiness signals are everywhere. And they are strong. GDP growth is solid YoY with no signs of slowing down, and Foreign Direct Investment is at record highs. But what should CEOs be...
11 Mars 202535min
E45: The delicate art of doing business in Vietnam - with fine dining chef patron Quang Dung
Quang Dung is the Chef Patron of Chapter Dining and Grill and Tales Saigon, which are two restaurants helping to raise the bar and push the boundaries in Vietnam's rapidly changing F&B scene. While Ch...
25 Feb 202541min
E44: Can Esports become Vietnam’s biggest entertainment export?
TK Nguyen is as high energy as the industry he's working in: Esports. As the CEO of GAM Entertainment, TK leads Vietnam's most successful Esports League of Legends team as they continue to represent V...
11 Feb 202538min
E43: Expert insights for recruiting (and keeping!) talented teams in Vietnam
In this episode of #YouDontKnowVietnam, we speak to HR expert Hanh Ngo, who recruits teams for new hotels for the Intercontinental Hotel Group in Southeast Asia and Korea. With 15 years in HR, Hanh ha...
21 Jan 202540min
