Think Digital Is Messy? Try the Real World. IAB's Collin Colburn on In-Store Retail Media
"You think digital's messy? Physical's even more messy." That's how Collin Colburn, Vice President of Commerce and Retail Media at the Interactive Advertising Bureau (IAB), sums up the challenge of bu...
23 Kesä 28min
If You Know the Cart, You Know the Heart: Kroger Precision Marketing's Christine Foster
"If you know the cart, you know the heart," says Christine Foster, Group Vice President of Commercial Strategy and Operations at Kroger Precision Marketing.She believes grocery shopping is uniquely pe...
12 Touko 26min
The Cultural Power of Customer Loyalty: Giant Eagle's Heather Feather
"I always say that the perks program is cultural in our markets," says Heather Feather, Senior Director for Digital, E-commerce, and Retail Media at Giant Eagle.That deep loyalty engagement across 4 m...
31 Maalis 29min
Retail Media is Not a Banana: ADUSA’s Bobby Watts
"Bananas are the number one selling item in grocery," says Bobby Watts, SVP of Ad Retail Media, Digital Merch, and Marketing at Ahold Delhaize USA."But selling media and working with advertisers and w...
17 Helmi 32min
It's Not About Impressions: Uber Advertising's Jess Shuraleff on the Journey to Engagement
“That connection with consumers we're seeing across the industry - it's no longer about impressions, it's really about engagement.”Sometimes the customer journey is literally a trip in a car on the wa...
6 Tammi 31min
Brick and Mortar's Digital Superpower
“Counterintuitively,” says Swiftly co-founder and Chief Technology Officer Sean Turner, “brick and mortar stores have a superpower when it comes to driving digital engagement.”https://theloomaproject....
18 Marras 202530min
Screens Where They're Supposed to Be: An Intentional Approach to In-Store Media
"There's been a lot of pushes to take a screen and slap it everywhere, and I think there's a lot of risk in doing that," says Looma VP of Product Denny Cmiel. "You end up with kind of an experience th...
7 Loka 202529min
ROAS Reality Check: Albertsons' Liz Roche Says "Overhyped" Metric Ignores Much That Matters
"I think that ROAS is overhyped," says Liz Roche, VP of Media and Measurement at Albertsons Media Collective. "It's something that we live and die by, but it doesn't show the full picture at all."Liz ...
26 Elo 202527min
