Katie Shaw: Sponsorships and how to get the most out of them
NEXT.io Podcast23 Maalis 2023

Katie Shaw: Sponsorships and how to get the most out of them

🎙 Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships. Timestamps: 00:00:00 - Introduction 00:03:10 - Who is Katie Shaw and what she does 00:04:36 - The description of sponsorship from Katie’s perspective 00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships 00:18:21 - Different types of sponsorships and strategies 00:31:35 - Definition of activation of a brand and having clear objectives 00:35:20 - Measurement piece and how to do it 00:40:58 - How Entourage can help their clients 00:48:55 - How to maximize investments ABOUT KATIE SHAW: Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

Jaksot(468)

#18 - Martin Collins, Director of Business Development GiG

#18 - Martin Collins, Director of Business Development GiG

With 2 decades of experience in digital markets, Martin has a passion and drive to help organisations flourish. Through both internal and external strategic analysis, he can drive positive improvement in performance, as well as help identify new business opportunities. Always remaining one step ahead, Martin empowers organisations to truly perform and drive revenue and growth.

25 Elo 202046min

#17 - Martin Lycka, Director of Regulatory Affairs GVC Holdings

#17 - Martin Lycka, Director of Regulatory Affairs GVC Holdings

Martin Lycka, solicitor, is Director of Regulatory Affairs at GVC Holdings. Martin has been senior legal and regulatory advisor to global listed gambling business for over 10 years. He serves as Vice President of the German Online Casino Association, a Board member of the EGBA as well as a Trustee of the GVC Global Foundation and the GVC Foundation US.

18 Elo 20201h 3min

Power Hour #2 - Tsachi Maimon, CEO Aspire Global (How to win 2030)

Power Hour #2 - Tsachi Maimon, CEO Aspire Global (How to win 2030)

Duringa recent iGaming NEXT: Power Hour, Pierre discusses how to nagivate through the current challenges in order to win the year 2030, with Tsachi Maimon, CEO of Aspire Global.

12 Elo 202031min

#16 - Scott Dodson, CMO - Hero Gaming (Growth Marketing braindroppings)

#16 - Scott Dodson, CMO - Hero Gaming (Growth Marketing braindroppings)

Scott joined Hero Gaming April 2020 as CMO. Prior he was CPO and then of language learning app, Lingvist. Prior to Lingvist, Scott Joined Gamesys as Chief Product Owner and went on to lead Virgin Poker as Business Owner and Head of Marketing. Previously he was co-founder and CEO of Flying Rhino Studios, Divide by Zero Games, and Tenacious Games; and co-founder/CPO of Bobber Interactive. Scott loves startups and mentors for Techstars & other incubators around the world, (Seattle, New York, London, Paris, Tallinn, and Berlin)

6 Elo 202052min

Power Hour #1 - Pontus Lindwall, President - Betsson AB (M&A in iGaming)

Power Hour #1 - Pontus Lindwall, President - Betsson AB (M&A in iGaming)

In this fireside chat, Pierre & Pontus Lindwall discuss if the iGaming industry will consolidate into only a few powerful players

5 Elo 202022min

#15 - Sam Brown, CCO - Hero Gaming (2020 Innovation Game Changers)

#15 - Sam Brown, CCO - Hero Gaming (2020 Innovation Game Changers)

Sam Brown has been in iGaming since 2004, working across numerous verticals on both operator and supplier side. Sam has been involved in start-ups and also held senior roles at major listed companies. He has a passion for gambling both personally and professionally, which today Sam channels into his role as the Chief Commercial Officer of Hero Gaming.

22 Heinä 20201h 5min

#14 - James Marshall, CEO - Push Gaming (Entertainment/iGaming industry comparisons)

#14 - James Marshall, CEO - Push Gaming (Entertainment/iGaming industry comparisons)

CEO and one of the two co-founders of Push Gaming, James Marshall started up the company in 2010. Highly passionate about games, and dedicated to offering premium quality entertainment products, James firmly believes that in business, "it is always the end-user who decides the way forward". This approach and focus on players, coupled with his extensive years of experience within the industry, is what has led to the continuous innovation and success that the company continues to enjoy today.

14 Heinä 202049min

#13 - Jesper Kärrbrink, Chairman - Green Jade Games (The future is bright)

#13 - Jesper Kärrbrink, Chairman - Green Jade Games (The future is bright)

Jesper Kärrbrink has a background in e-commerce, media and gambling. Several CEO positions since 1993, among those; Svenska Spel and Mr Green. Co-founder of gaming studio Green Jade Games.

9 Heinä 202058min

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