Katie Shaw: Sponsorships and how to get the most out of them
NEXT.io Podcast23 Maalis 2023

Katie Shaw: Sponsorships and how to get the most out of them

🎙 Podcast with Michael Pedersen and Katie Shaw, Global Head of Brand Engagement at Entourage Sport & Entertainment Sponsorships can be a great way of activating your brand, but is it the right approach for all brands? What are the pitfalls to watch out for? What budgets are required and what are the best practices? Katie Shaw has more than 14 year’s experience working with partnerships and brands such as PepsiCo, Ford, Vodafone or gaming brands such as Pokerstars, Sky Betting & Gaming and Parimatch. Tune in to this masterclass in effective sponsorships. Timestamps: 00:00:00 - Introduction 00:03:10 - Who is Katie Shaw and what she does 00:04:36 - The description of sponsorship from Katie’s perspective 00:10:21 - Influencers and how they help the business00:14:52 - Why B2C operators have to engage in sponsorships 00:18:21 - Different types of sponsorships and strategies 00:31:35 - Definition of activation of a brand and having clear objectives 00:35:20 - Measurement piece and how to do it 00:40:58 - How Entourage can help their clients 00:48:55 - How to maximize investments ABOUT KATIE SHAW: Currently heading up Entourage S&E’s recently launched Partnership Management division, Katie Shaw brings with her 14 years’ experience in partnership marketing and sponsorship management, working with a number of global brands to maximise their sponsorships, such as PepsiCo + UEFA Champions League, SKODA + Cycling, Parimatch + Juventus and Olympic Entertainment Group + Luka Modric. _____ This episode of the iGaming NEXT Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.

Jaksot(468)

#12 - Peter-Paul de Goeij, MD - Speel Verantwoord (Dutch re-regulation)

#12 - Peter-Paul de Goeij, MD - Speel Verantwoord (Dutch re-regulation)

Peter-Paul de Goeij is the managing director of Dutch online gambling trade organisation, ‘Speel Verantwoord’. Speel Verantwoord aspires to achieve and promote a safe and responsible online gambling offering in the Netherlands. Next to MD of Speel Verantwoord, De Goeij is also the founder of Quod Bonum Consulting, an independent Dutch IT & telecom, gambling and lottery consulting firm, drawing on his more than 20 years’ experience in the fields of general management, licence application, legal and regulatory and public affairs.

30 Kesä 202041min

#11 - Heidi Lofthus, CPO - ComeOn Group (To return or not return to the office)

#11 - Heidi Lofthus, CPO - ComeOn Group (To return or not return to the office)

Heidi Lofthus is an iGaming industry veteran, closing in on 15 years within the industry having worked both with suppliers and operators alike. Her iGaming journey started with operational roles in Gibraltar and Sweden and she has been active in Malta over the last 10 years. She has broad experience ranging from managing start-ups, mid-sized and larger corporates. She currently holds the position as Chief People Officer of ComeOn Group and oversees an 550+ staff strong operation, active across multiple geographical locations, heading a team of 20 with functions ranging from People Experience to traditional Human Resources.

23 Kesä 202047min

#10 - Todd Haushalter, CPO Evolution Gaming (Innovate or die)

#10 - Todd Haushalter, CPO Evolution Gaming (Innovate or die)

Todd Haushalter is Chief Product Officer at Evolution Gaming. Todd is responsible for all aspects of Evolution’s game innovation and new product development, including the creation of award-winning titles such as MONOPOLY Live and Lightning Roulette. Prior to this, he was Corporate Vice President of Gaming Operations at MGM and Vice President of Business Strategy at Shuffle Master. He has a wide and varied knowledge of the casino industry.

16 Kesä 20201h 4min

#9 - Carl Fredrik Stenstrom, General Secretary NBO (Regulation in Norway)

#9 - Carl Fredrik Stenstrom, General Secretary NBO (Regulation in Norway)

Carl Fredrik is the Secretary General of the Norwegian Trade association (NBO) representing several major iGaming organisations since May 2019. Background: 20 years working for the monopoly in Norway, Commercial director for Rikstoto 2013 - 2019 (jan).

12 Kesä 202043min

#8 - Ivan Filletti, COO GamingMalta (The future of iGaming in Malta)

#8 - Ivan Filletti, COO GamingMalta (The future of iGaming in Malta)

Leading the GamingMalta Foundation - a non-profit foundation set up by the Government of Malta and the Malta Gaming Authority (MGA) - since 2018, Ivan together with his team spearheads efforts in promoting Malta as a centre of excellence in the digital and remote gaming sector globally. Ivan is also responsible for liaising with the local relevant authorities to improve Malta’s attractiveness as a jurisdiction and enhance the ecosystem surrounding the gaming industry. Under Ivan’s leadership the GamingMalta Foundation has taken a broader of gaming encompassing iGaming, esports and video gaming.

28 Touko 202055min

#7 - Gustaf Hoffstedt, General Secretary BOS (Swedish regulation)

#7 - Gustaf Hoffstedt, General Secretary BOS (Swedish regulation)

Gustaf Hoffstedt is the Secretary General of BOS, the Swedish Trade Association for Online Gambling, since 2015. Prior to joining BOS, Gustaf served as a Member of the Swedish Parliament for the Moderate party. Gustaf has fought for the abolition of the Swedish gambling monopoly and the implementation of a licensing system for more than a decade. He is pleased with the Swedish regulation but at the same time concerned about political attempts to drastically change the newly implemented regulation.

26 Touko 202048min

#6 Angelo Dalli, CEO Umnai (The future of AI in iGaming)

#6 Angelo Dalli, CEO Umnai (The future of AI in iGaming)

Angelo Dalli is an AI expert and serial tech entrepreneur, combining deep technical ability with commercial acumen. Angelo founded 9 startups, was involved in 4 IPOs, invested in numerous Technology, Entertainment and Fintech companies, and secured investments from EU funds, Angel Investors and VCs. Angelo is an EBAN member, WBAF senator and BAM president, and was twice named as Malta’s Top Entrepreneur of the Year in 2014 and 2019. Holding a Ph.D. in Computer Science, Angelo authored over 23 papers about Artificial Intelligence, Language Processing and Search Engines. Angelo won a bronze medal at the 1995 International Olympiad in Informatics.

19 Touko 202049min

#5 - Jesper Svensson, CEO Betsson Group

#5 - Jesper Svensson, CEO Betsson Group

Jesper Svensson has been in the gaming industry since the mid-2000s. Over the years he worked in senior positions in several gaming companies in Europe and Asia. He joined Betsson in 2013 as the managing director of its flagship brand, betsson.com. In 2015 he became Betsson’s Chief Commercial Officer and was then made acting CEO in September 2017. Just three months later, he was appointed as CEO for Betsson Operations. Jesper holds a Master in International Business from EAE Business School (Barcelona) and a Bachelor in Marketing from BI Norwegian Business School (Oslo). Jesper is passionate about sports and gaming. 📍 Channelisation in the Swedish market 📍 Ethical approach to marketing in the current climate 📍 What emerging markets are Betsson looking into? 📍 How does a deal like Rizk happen? What considerations are taken to understand value, synergies etc. 📍 What are the secrets to Betssons success in its company culture? 📍 Where is Betsson in five years?

13 Touko 202047min

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