How to Grow Your $5M - $40M Business With Content | MJ Jaindl | #chadtpodcast Ep. 35

You can build a great company. But your next customer still won't know who you are.Chad interviews MJ Jandl, a former CEO and two-time CRO who helped scale one company to $750M before its acquisition. They talk about what $5M–$40M leaders misunderstand in today’s go-to-market landscape. MJ argues SEO is harder, paid ads are costlier, and growth now depends on trust built through content and personal / “operator” brands, especially on LinkedIn. They discuss AEO and LLM citations (Semrush: Reddit #1, LinkedIn #2), why LinkedIn content can rank highly on Google, and why many executives resist posting due to fear of judgment and “valley of cringe.” MJ explains Stanley (under Stan) as an AI “head of content” built to help operators create non-generic content using ambient context, and shares fundamentals and tactics: build community via targeted engagement, avoid AI slop, use receipts, and write posts that both create connection and deliver usefulness.---MJ Jaindl is the GM of Stanley For Business MJ's LinkedIn: https://www.linkedin.com/in/jaindl/Learn more about Stanley For Business: https://www.stanleyforbusiness.com/ ---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 GTM Has Changed01:10 SEO to Trust Content03:27 LinkedIn and AEO Rise09:40 Operator Brand Defined12:46 Why Leaders Avoid Posting19:15 Meet MJ and Stanley22:58 From Exit to Content25:45 Audience as Credibility33:41 Receipts Over Platitudes37:25 Content for Serious Execs41:03 Humanizing Executive Brands42:18 AI Wins CFO Story45:31 Engagement Builds Community48:33 Avoiding AI Slop52:55 Feeding AI Your Context58:09 Two Rules Great Posts01:05:01 Hooks Start With I01:11:18 Better Writing Less Words01:15:39 Final Takeaways Next Steps