How Do You Grow a Business From 0 to $3.2M? | Rachel Gill | #chadtpodcast Ep. 46

How do you grow from 0 to $3.2M ARR without taking investors?Chad interviews Rachel, a two-time founder who started an enterprise local SEO software business in 2020 after being laid off, grew it to $3.5M ARR (hitting $1M in six months). Rachel now coaches B2B founders (roughly $1M–$15M revenue) to escape founder-led sales by auditing broken sales systems, improving process, hiring and training reps, and offering fractional CRO support. They discuss selling a niche platform that manages enterprise location listings and reviews across directories, why disqualifying customers can accelerate growth, and challenges small businesses face hiring sales talent. Rachel shares how she learned and applies NLP from high-ticket sales to reframe objections and get buyers to sell themselves, and emphasizes building a personal brand, especially on LinkedIn.The NLP Sales Coach mentioned was Kyra Yang her IG is kryacloses.---Rachel Gill is a Fractional Sales Leader and founder of Scale with RachelRachel's LinkedIn: https://www.linkedin.com/in/rachelmgill/---Chad's LinkedIn: https://www.linkedin.com/in/chadtabary/Book an appointment with Chad: https://chadtabary.youcanbook.me/00:00 Founder Story Begins00:27 Laid Off to Bootstrapped Startup03:04 Enterprise SEO Software Niche04:45 Opportunity and Entrepreneurship Today06:44 Rachel’s Coaching Offer09:51 Scaling Past Founder Led Sales12:11 Case Study Disqualify to Double15:14 Fractional CRO Explained17:07 Hiring Sales Talent Realities26:23 Leading Reps with AI and NLP29:05 NLP Reframing Skydiving Close33:51 Soft Close Breakdown35:14 High Ticket Offer Rethink37:13 Trust Objections Coaching39:25 Frame Control And Prizing43:46 Keep Calls On Track46:40 Handling Weak Leads50:11 Close Rate Over Leads51:15 Books And NLP Resources52:57 Personal Brand Lessons01:01:30 Final Advice And Where To Find