Melissa Ben-Ishay: Baked by Melissa CEO and Founder
Second Life8 Touko 2023

Melissa Ben-Ishay: Baked by Melissa CEO and Founder

Melissa Ben-Ishay is the founder and CEO of the bite-sized-cupcake empire Baked by Melissa. Since Ben-Ishay and her partners founded the company in 2008, Baked by Melissa has sold over 250 million cupcakes, opened 14 brick-and-mortar stores, and created a thriving e-commerce business. Though Ben-Ishay always loved baking, she actually started her career in advertising, and after being let go from her role as an assistant media buyer, she went to her brother for advice. “Don’t worry. It’s the best thing that ever happened to you. … Go home. Bake your cupcakes. We’ll start a business together,” he told her. From there, Baked by Melissa was born. Tune in to hear how Ben-Ishay continues to evolve her career, including stepping into the role of CEO of the multimillion-dollar company and her most recent pivot to TikTok sensation.

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Leslie Tessler: Founder and CEO of Hanni

Leslie Tessler: Founder and CEO of Hanni

Leslie Tessler is the founder of Hanni, a bodycare brand that specializes in innovative, easy-to-use, ultra-hydrating products. Her first job was in fashion at Ralph Lauren before she pivoted into bea...

26 Tammi 51min

The Who What Wear Podcast: Celebrity Aesthetic Provider Vanessa Lee Shares the Skin and Bodycare Treatments Worth Trying in 2026

The Who What Wear Podcast: Celebrity Aesthetic Provider Vanessa Lee Shares the Skin and Bodycare Treatments Worth Trying in 2026

Vanessa Lee is a highly sought after celebrity aesthetic provider who focuses on minimally invasive procedures that accentuate her clients’ natural beauty. A registered nurse with 17 years of experien...

21 Tammi 36min

Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Senada Greca is a celebrity personal trainer and serial entrepreneur in the health and fitness space. Although she found her love for fitness at a young age, she started her career in finance before p...

19 Tammi 57min

The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

In this episode, Who What Wear Editorial Director Lauren Eggertsen sits down with Holt Renfrew Fashion Director Joseph Tang for some new-year trend predictions. Tang discusses what it means to be a fa...

14 Tammi 41min

Rachel Mansfield: Culinary Creator and Co-Founder of Cadootz

Rachel Mansfield: Culinary Creator and Co-Founder of Cadootz

Rachel Mansfield is a popular cooking content creator and the co-founder of Cadootz, a healthier-alternative kids’ snack brand that makes delicious protein-packed crackers for your little ones. She be...

12 Tammi 49min

The Who What Wear Podcast: Jewelry Designer Jean Dousset on 2026 Engagement Ring Trends and the Case for Lab-Grown Diamonds

The Who What Wear Podcast: Jewelry Designer Jean Dousset on 2026 Engagement Ring Trends and the Case for Lab-Grown Diamonds

In this episode, Who What Wear Shopping Director ⁠Bobby Schuessler⁠ is joined by fine-jewelry designer ⁠Jean Dousset⁠. Although he’s a direct descendent of Louis Cartier, Dousset has made his own way ...

7 Tammi 25min

The Who What Wear Podcast: The 2025 Luxury Report: Preppy Fashion, a Return to Craftsmanship, and the Fine Jewelry Boom

The Who What Wear Podcast: The 2025 Luxury Report: Preppy Fashion, a Return to Craftsmanship, and the Fine Jewelry Boom

In this episode, Who What Wear Editor in Chief Kat Collings sits down with Kristen Nichols, WWW's associate director of special projects, to discuss her annual Luxury Report—a comprehensive analysis o...

17 Joulu 202530min

Claudia Sulewski: Founder of Cyklar

Claudia Sulewski: Founder of Cyklar

Claudia Sulewski is the founder of Cyklar, a new bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the ori...

15 Joulu 202557min

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