Melissa Ben-Ishay: Baked by Melissa CEO and Founder
Second Life8 Touko 2023

Melissa Ben-Ishay: Baked by Melissa CEO and Founder

Melissa Ben-Ishay is the founder and CEO of the bite-sized-cupcake empire Baked by Melissa. Since Ben-Ishay and her partners founded the company in 2008, Baked by Melissa has sold over 250 million cupcakes, opened 14 brick-and-mortar stores, and created a thriving e-commerce business. Though Ben-Ishay always loved baking, she actually started her career in advertising, and after being let go from her role as an assistant media buyer, she went to her brother for advice. “Don’t worry. It’s the best thing that ever happened to you. … Go home. Bake your cupcakes. We’ll start a business together,” he told her. From there, Baked by Melissa was born. Tune in to hear how Ben-Ishay continues to evolve her career, including stepping into the role of CEO of the multimillion-dollar company and her most recent pivot to TikTok sensation.

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Claudia Sulewski: Founder of Cyklar

Claudia Sulewski: Founder of Cyklar

Claudia Sulewski is the founder of Cyklar, a new bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the ori...

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The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bourgeois

The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bourgeois

In this episode, Who What Wear Editor in Chief Kat Collings sits down with Senior Fashion Editor Anna LaPlaca to discuss her annual State of Style report. At the end of every year, LaPlaca analyzes th...

10 Joulu 202533min

Jamie Haller: Fashion Designer and Home Renovation Specialist

Jamie Haller: Fashion Designer and Home Renovation Specialist

Before Jamie Haller launched her namesake shoe and apparel brand, she worked behind the scenes in the fashion industry in corporate retail. In the 2000s, she designed pieces for big brands of the era ...

8 Joulu 202550min

The Who What Wear Podcast: Paul Tazewell Returns! The Wicked: For Good Costume Designer on the Significance of Silhouettes and Creating Reality Within a Fantasy

The Who What Wear Podcast: Paul Tazewell Returns! The Wicked: For Good Costume Designer on the Significance of Silhouettes and Creating Reality Within a Fantasy

Paul Tazewell is the award-winning costume designer behind the magical world of Wicked and Wicked: For Good. In this episode, Who What Wear Senior Fashion and Social Editor Tara Gonzalez sits down wit...

3 Joulu 202536min

Erica Malbon: Cofounder of Malbon Golf

Erica Malbon: Cofounder of Malbon Golf

Erica Malbon is the co-founder of Malbon Golf—the game-changing, fashionable golfwear and lifestyle brand that seeks to break tradition by inviting anyone and everyone to enjoy what she calls the “gre...

1 Joulu 202551min

The Who What Wear Podcast: Clueless Costume Designer Mona May on 30 Years of Fashion Influence and Letting Girls Be Girls

The Who What Wear Podcast: Clueless Costume Designer Mona May on 30 Years of Fashion Influence and Letting Girls Be Girls

Mona May is the costume designer of the ’90s cult classic film Clueless. In this episode, Who What Wear Senior Fashion and Social Editor Tara Gonzalez sits down with May to mark 30 years after the fil...

26 Marras 202536min

Melanie Bender: Founder and CEO of Lore

Melanie Bender: Founder and CEO of Lore

Melanie Bender is the founder and CEO of Lore, a new fragrance brand that creates entire worlds in every bottle. Before becoming a leader in the beauty industry, Bender initially thought she’d enter t...

24 Marras 202557min

The Who What Wear Podcast: Our 2025 Holiday Gift Guide: Fancy Condiments, Hotel Robes, and Creative Paired Gifts

The Who What Wear Podcast: Our 2025 Holiday Gift Guide: Fancy Condiments, Hotel Robes, and Creative Paired Gifts

This week, Who What Wear Co-Founder and Chief Content Officer Hillary Kerr, Editor in Chief Kat Collings, Shopping Director Bobby Schuessler, and Editorial Director Lauren Eggertsen are back with anot...

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