227: From a $20M Business to Starting Over With a New Vision, with Erika Geraerts of Fluff

227: From a $20M Business to Starting Over With a New Vision, with Erika Geraerts of Fluff

Frank Body co-founder Erika Geraerts left her $20 million coffee scrub company to invent a new category within the beauty industry. She's now on a mission to empower young girls everywhere to feel more comfortable with themselves. According to this forward-thinking founder, the world has enough makeup products, and what the industry really needs is better products with better brand messages. Geraerts thinks makeup should be fun, not a necessity or a chore, which is one reason she called her company Fluff. But there's nothing frivolous about her approach to business. Geraerts is filling a void in the cosmetics industry and raising up the self-esteem of women globally in the process. In this compelling video interview, Geraerts reveals why she decided to leave her booming skin care company, and what she sees on the horizon for Fluff. She also talks about her strict manufacturing process, her focus on sustainable products, her unique customer development process, and the distinct way the company creates online content. Key Takeaways How Geraerts chooses manufacturers to create her products The company’s unique customer development process for finding out what types of products solve her customers’ problems Why she won’t be focusing on traditional influencer marketing to promote her products Fluff’s unique website launch strategy and how they work with their customers and freelancers to curate all of their content

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565: From 3rd Grade Teacher to Beauty CEO: How Supergoop! Built a $700M Brand From ZERO! | Holly Thaggard (Best of Foundr) [VIDEO]

565: From 3rd Grade Teacher to Beauty CEO: How Supergoop! Built a $700M Brand From ZERO! | Holly Thaggard (Best of Foundr) [VIDEO]

In this episode, Holly Thaggard, founder of Supergoop!, shares how she redefined the sunscreen category and built a globally recognized $700M brand from the ground up. She shares: • The heartbreaking...

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564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon

564: From $0 to $100,000 a Day Selling Neckties | Fameez Haroon

In this episode, Fameez Haroon, co-founder of OTAA, shares how he and his brother bootstrapped a fashion accessories brand from a Melbourne bedroom to $40M+ in sales—without outside funding. He share...

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563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson

563: From $500 to 120 Stores - How She Lost It All | Kristina Karlsson

In this episode, Kristina Karlsson, founder of Kikki.K and Dream Life, opens up about building a $100M global brand, losing it all, and why she's starting again—this time, on her own terms. She share...

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562: The Billion Dollar Woman Behind The Rock & Henry Cavill | Dany Garcia (Best of Foundr) [VIDEO]

562: The Billion Dollar Woman Behind The Rock & Henry Cavill | Dany Garcia (Best of Foundr) [VIDEO]

In this episode, Dany Garcia - founder, producer, chairwoman, and the powerhouse behind brands like ZOA Energy, Teremana Tequila, GSTQ, Seven Bucks Productions, and the XFL—shares how she built a bill...

2 Touko 202546min

561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard

561: $300M Worth of Facebook Ads Advice in 45 Minutes | Jordan Menard

In this episode, Jordan Menard breaks down what it really takes to scale Facebook ads in 2025. He shares why creative is now the targeting, why brands need to focus more on offers than tactics, and ho...

25 Huhti 202545min

560: The College Dropout Who Built an $11 billion Toy Empire | Nick Mowbray (Best of Foundr) [VIDEO]

560: The College Dropout Who Built an $11 billion Toy Empire | Nick Mowbray (Best of Foundr) [VIDEO]

What You’ll Learn in This Episode In this episode, Nick Mowbray, co-founder of ZURU, shares how a backyard hot air balloon project turned into a global toy and consumer goods empire with over $3 billi...

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559: How a $100M Exit Left This 30 Year Old Lost | Jake Kassan

559: How a $100M Exit Left This 30 Year Old Lost | Jake Kassan

What You’ll Learn in This Episode In this episode, Jake Kassan, co-founder of MVMT Watches, reveals the emotional rollercoaster of building and selling a business for $100M—and what came after. He s...

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558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

558: She Made $100K in 90 Days Selling Sunscreen | Tori Gill

In this episode, Tori Gill shares how she transitioned from being a barber to launching a six-figure sunscreen brand in just three months. She dives into how she identified a gap in the market, built ...

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