The Futur with Chris Do19 Heinä 2023

250 - Have People Lining Up To Do Business With You — with Daniel Priestley

It’s common sense to think “I have a business. I should sell as much of my product to as many people as I can”. So why do companies, like Rolex or Ferrari, make so much money by limiting the amount of product that they sell? Why would anyone throw up road blocks in front of their own potential customers? And why is creating tension in the supply and demand equation a way to get people to want to buy from you? Daniel Priestley returns to talk with Chris about his concept of being “Oversubscribed”. Daniel asserts that many marketers have forgotten the number one rule of marketing - An imbalance in supply and demand sets both the price and the profit of a product. An “oversubscribed” business, then, is simply one that has limited or constrained supply, and there are more people that want that supply than is available. Daniel argues that you can create this tension between supply and demand by creating an official capacity, make sure people know what it is, and understand that it’s in hot demand. But that’s just simple supply and demand, right? Well, yes, but Daniel is going to take you through some of his methods for artificially creating the tension between supply and demand, so that you can get your business to the point of being oversubscribed. He’ll discuss the three ingredients you need to get people to buy, why “signal collecting” is so important, and the five phases of a bullet proof campaign. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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029 - Learning, Collaboration, and Critique — with Nick Campbell (Pt. 2)

In the follow up to our first episode with Greyscalegorilla founder Nick Campbell, Chris and Stewart discuss mindset and working with clients. When is the right time to ask questions? What kind of que...

21 Kesä 201744min

028 - Founding Greyscalegorilla — with Nick Campbell (Pt. 1)

The way we learn is changing, and Nick Campbell is one of the trail blazers. His website, Greyscalegorilla, not only sells suites to help you make better work, it also provides invaluable educational ...

14 Kesä 20172h

027 - Staying Persistent Despite Failure — with Stewart Schuster

99 No's, 1 Yes. Persistence was something that was brought up in the last episode, and Chris and Stewart take the conversation farther. What does it mean to keep going? Should you? How can you turn de...

5 Kesä 20171h 7min

026 - Determination and Persistence — with Chris Edwards

In October 2004, Chris Edwards spearheaded the founding of THE THIRD FLOOR, Inc. in Los Angeles. Since then, the company has become the most prolific previs studio in the world, contributing to Hollyw...

25 Touko 20171h 22min

025 - The Importance of Mentors — with Stewart Schuster

Chris and Stewart follow up the last episode with a discussion about Mentors - What it means to have one, what it means to be one, and how to get one. Being a mentor can actually be more beneficial th...

17 Touko 20171h 17min

024 - Online Mentorship — with Michael Jones

Chris talks with the creator of Mograph Mentor, Michael Jones, about building the online education platform, the future of education, and what it means to have people who believe in you and your goals...

3 Touko 20171h

023 - Say What You Think — with Stewart Schuster

Chris and Stewart follow up last week's conversation with Blair Enn's, with a discussion about one of the rules of "Blair-topia" - Say What You Mean. Learn more about your ad choices. Visit podcast...

27 Huhti 201758min

022 - How To Win Without Pitching — with Blair Enns

Blair Enns is the author of game changing book Win Without Pitching. He has survived the ups and downs of the business side of creativity for long enough to achieve guru status. On this show, Blair ta...

27 Huhti 201755min