The Futur with Chris Do19 Heinä 2023

250 - Have People Lining Up To Do Business With You — with Daniel Priestley

It’s common sense to think “I have a business. I should sell as much of my product to as many people as I can”. So why do companies, like Rolex or Ferrari, make so much money by limiting the amount of product that they sell? Why would anyone throw up road blocks in front of their own potential customers? And why is creating tension in the supply and demand equation a way to get people to want to buy from you? Daniel Priestley returns to talk with Chris about his concept of being “Oversubscribed”. Daniel asserts that many marketers have forgotten the number one rule of marketing - An imbalance in supply and demand sets both the price and the profit of a product. An “oversubscribed” business, then, is simply one that has limited or constrained supply, and there are more people that want that supply than is available. Daniel argues that you can create this tension between supply and demand by creating an official capacity, make sure people know what it is, and understand that it’s in hot demand. But that’s just simple supply and demand, right? Well, yes, but Daniel is going to take you through some of his methods for artificially creating the tension between supply and demand, so that you can get your business to the point of being oversubscribed. He’ll discuss the three ingredients you need to get people to buy, why “signal collecting” is so important, and the five phases of a bullet proof campaign. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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021 - Living in the Dogma of your Parents — with Stewart Schuster

Stewart Schuster and Chris continue the conversation around if not allowing to be creative is an exclusively Asian American experience. Is The Immigrant Mentality Towards the Arts a broader issue? L...

12 Huhti 201717min

020 - The Pursuit of a Creative Life — with Jennet Liaw

Jennet Liaw is more than just a designer. She's a role model to many especially Asian American women who dream of following their dreams versus doing the responsible thing. On this show, she shares fe...

10 Huhti 201734min

019 - Going Your Own Way — with Trung Bao

Not being afraid to do what you love. Vietnamese American Trung Bao talks about how he learned to just go for it and where it led him. Learn more about your ad choices. Visit podcastchoices.com/adch...

22 Helmi 201729min

018 - Death is Life's Greatest Gift — with Alex Preston

Waking up everyday knowing you will die— This is how Alex Preston gained the courage to create his highly successful video game - Hyper Light Drifter. The Secret to living true to your self is knowing...

12 Tammi 201738min

017 - Redefining Entrepreneurship — with Youmna Chamcham

Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

22 Joulu 201635min

016 - Where Do You Draw Confidence From? — Jose Caballer

Are people born confident or is it a skill you can develop? Find something that you are really good at and use that as your anchor. Learn more about your ad choices. Visit podcastchoices.com/adchoic...

24 Marras 201625min

015 - Staff, Freelance or Entrepreneur? — with Matthew Encina

Pros and cons of being a freelancer vs having a staff position. Blind Creative Director Mathew Encina shares his experience in the field. Learn more about your ad choices. Visit podcastchoices.com/a...

18 Marras 201656min

014 - The Art of Communication — with Chris Do

On this episode of the Futur, Chris shares a technique about how to talk about anything, being transparent, and taking the friction out of difficult topics. Learn more about your ad choices. Visit...

9 Marras 201656min