The Futur with Chris Do19 Heinä 2023

250 - Have People Lining Up To Do Business With You — with Daniel Priestley

It’s common sense to think “I have a business. I should sell as much of my product to as many people as I can”. So why do companies, like Rolex or Ferrari, make so much money by limiting the amount of product that they sell? Why would anyone throw up road blocks in front of their own potential customers? And why is creating tension in the supply and demand equation a way to get people to want to buy from you? Daniel Priestley returns to talk with Chris about his concept of being “Oversubscribed”. Daniel asserts that many marketers have forgotten the number one rule of marketing - An imbalance in supply and demand sets both the price and the profit of a product. An “oversubscribed” business, then, is simply one that has limited or constrained supply, and there are more people that want that supply than is available. Daniel argues that you can create this tension between supply and demand by creating an official capacity, make sure people know what it is, and understand that it’s in hot demand. But that’s just simple supply and demand, right? Well, yes, but Daniel is going to take you through some of his methods for artificially creating the tension between supply and demand, so that you can get your business to the point of being oversubscribed. He’ll discuss the three ingredients you need to get people to buy, why “signal collecting” is so important, and the five phases of a bullet proof campaign. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

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013 - Cultivating Creative Culture — with Keir McLaren

Chris and his former business coach Keir discuss the keys to cultivating a creative culture at work. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about you...

28 Loka 20161h 3min

012 - Tapping Into Your Subconscious — with Chris Do

Using the subconscious mind to create concepts and solve creative problems. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megap...

20 Loka 201622min

011 - How To Ask For New Business — with Jose Caballer

Sales, lead generation, closing, confidence, trust. Chris and Jose talk about closing deals in the Creative Business World. Learn more about your ad choices. Visit podcastchoices.com/adchoices ...

8 Loka 201615min

010 - Branding and Identity Design — with Yo Santosa

Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective on building brands with personality. Learn more about your ad choices. Visit podcastchoices.com/adchoices ...

1 Loka 201652min

009 - Making it as a Young Designer in Los Angeles — with Noha Khashoggi

Young Designer Noha tells her story and Chris gives her tips for making it in L.A. Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visi...

1 Loka 201658min

008 - Ask a Creative Business Coach — with Keir McLaren

This is The Futur podcast. We talk about the business of design. You can find more info here: www.thisisthefutur.com. Also, check out our channel on YouTube: www.youtube.com/theskoolrocks Learn more...

28 Syys 201656min

007 - Brevity — with Chris Do

Cheryl, John and Aaron join Chris Do and discuss why some people feel compelled to talk more than they need to. This episode continues our discussion about going past the sale. Be comfortable in the d...

22 Syys 20161h 9min

005 - Going Past the Sale — with Chris Do

When you hear “yes”, shut up. When you’re in a sales conversation, or a business transaction with somebody, there’s usually something you want. You’re trying to work towards that one thing you want. Y...

15 Syys 201631min