CCO Figma, Amanda Kleha: The Strategies Behind Figma’s $10 Billion Valuation
Grit2 Elo 2021

CCO Figma, Amanda Kleha: The Strategies Behind Figma’s $10 Billion Valuation

When it comes to building a profitable business, Amanda Kleha has learned by doing.



Amanda’s seven-year tenure in multiple senior marketing and sales positions at Zendesk saw the company make an IPO, grow from 12 employees to 2,000, and go from $1 million to $300 million in revenue. Now, as Chief Customer Officer at Figma — a company recently valued at $10 billion that is creating collaborative design user interface platforms — Amanda is cementing her status as a top-tier business leader.



On this episode of Go to Market Grit, Joubin and Amanda talk about Amanda’s very successful run at Zendesk, her current work as CCO at Figma, and the importance of keeping the voice of the customer in focus during decision-making.



In this episode, we cover:

  • Structured, yet open: Amanda’s strategy for interviewing job candidates. (6:14)
  • Zendesk's massive growth and how it correlated with Amanda's feeling that she was having less fun working at the company. (11:22)
  • Building experience, gaining traction, showing impact: The benefits of sticking with a company for the long term. (14:51)
  • 'This is the next Adobe': Figma's collaborative design user interface platform. (21:05)
  • How Amanda started working for Figma — and how she simplified the company's go-to-market through a combination of self-service and sales-assisted motions. (24:50)
  • Keeping the voice of the customer front-and-center during decision-making. (29:43)
  • Reflecting on negative and positive career milestones. (37:50)
  • How Amanda felt when others were hired to more senior positions before her at Zendesk — and how that experience helped her become more empathetic. (41:34)
  • Ways that sales reps at Figma stand out since quota attainment is so high. (45:33)
  • Leaders, fillers, and killers: Amanda's framework for product bundles. (52:11)
  • What the word grit means to Amanda. (1:03:07)


Links:

Jaksot(281)

CRO Gong, Ryan Longfield: Finding Comfort in the Uncomfortable: Redefining Failure

CRO Gong, Ryan Longfield: Finding Comfort in the Uncomfortable: Redefining Failure

In 2008, when Ryan Longfield took a contracted account executive position at LinkedIn without any prior sales experience, he knew he had to be “all-in.” “‘I’ll sleep under my desk if I have to,’” Ryan...

3 Touko 202153min

CEO Cassidy Ventures, Brendon Cassidy: LinkedIn, Echosign + Talkdesk: Building Successful Startup Sales Teams

CEO Cassidy Ventures, Brendon Cassidy: LinkedIn, Echosign + Talkdesk: Building Successful Startup Sales Teams

When it comes to building startups from the ground-up, Brendon Cassidy knows it all: Having held some of the first sales leadership roles at LinkedIn, Echosign, and Talkdesk, Brendon helped position e...

26 Huhti 202150min

CRO Box, Mark Wayland: Forging Positive Sales Cultures

CRO Box, Mark Wayland: Forging Positive Sales Cultures

As Chief Revenue Officer of cloud content management and file sharing company Box, Mark Wayland and his team have taken on a “land, adopt, and expand” business model to attract new buyers across vario...

19 Huhti 202149min

VP Sales Impossible Foods, Dana Worth: From Gourmet to Fast-Food: How He Built Impossible Foods’ Go-To-Market

VP Sales Impossible Foods, Dana Worth: From Gourmet to Fast-Food: How He Built Impossible Foods’ Go-To-Market

Impossible Foods has a mission to eliminate the use of animals in the food system by 2035. With the growing success of the company’s plant-based meat products, such as the Impossible Burger, this visi...

12 Huhti 202147min

CRO Cloudflare, Chris Merritt: Creating an Authentic Content-driven Strategy

CRO Cloudflare, Chris Merritt: Creating an Authentic Content-driven Strategy

Just take it from website security industry executive Chris Merritt — the internet was not designed with security and performance in mind. As President of Field Operations and CRO of Cloudlflare, Chri...

5 Huhti 202152min

SVP Salesforce, Mike Wolff: Tips for Becoming a More Effective Sales Leader

SVP Salesforce, Mike Wolff: Tips for Becoming a More Effective Sales Leader

After 18+ years working in multiple high-level sales positions at Salesforce, Mike Wolff knows what makes a good leader. On this week’s episode of Go To Market Grit, Mike and Joubin talk about the lea...

29 Maalis 202150min

CSO Relativity, Peter Kim: The Values of a People-Centric Leader

CSO Relativity, Peter Kim: The Values of a People-Centric Leader

Leadership is in Peter Kim’s DNA. Since he got his first management job running a Subway on the weekends when he was 14-years-old, Peter has built successful sales teams at companies such as LinkedIn ...

22 Maalis 202147min

CRO PagerDuty, Dave Justice: The Principles of Successful Crisis Leadership

CRO PagerDuty, Dave Justice: The Principles of Successful Crisis Leadership

Dave Justice knows a lot about crisis leadership. Over his almost 21 years in sales, he’s successfully navigated through the dotcom and housing bubble crashes — and now, the COVID-19 pandemic. After 1...

15 Maalis 202151min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
rss-rahamania
rss-seuraava-potilas
herrasmieshakkerit
ostan-asuntoja-podcast
rahapuhetta
rss-20-30-40-podcast
taloudellinen-mielenrauha
rss-myynnilla-on-asiaa-kert-kenner
pomojen-suusta
rss-lahtijat
rss-karon-grilli
rss-sisalto-kuntoon
rss-draivi
rss-sami-miettinen-neuvottelija
rss-vaikuttavan-opettajan-vierella
rss-inderes-femme