Sana Tabassum - Building an 'Archi Brain', Behind the scenes of :scale and the Highs and Lows of being a Social Media Influencer

The Power of Productivity: A Deep Dive with Sana Tabassum and Stephen Drew

Join Stephen Drew from The Architectural Social as he chats with Sana from :toScale in this exciting second round of their discussion. Stephen and Sana discuss her impressive first-ever appearance on the podcast, her new productivity-focused Archi Brain course, and the evolution of her to:scale blog. Sana shares her journey into the world of productivity tools like Notion, her strategies to stay organized, and the challenges of balancing various roles as an architecture student and content creator.

The episode also highlights the dynamics of the Mad Collective, the upcoming MADCon event, and the unique strengths of LinkedIn and Instagram for networking and content promotion. Don't miss this engaging conversation filled with insights and inspiration for architecture students and professionals alike!

00:00 Introduction and Welcome
00:44 Catching Up During Lockdown
01:05 Balancing Work and Passion Projects
01:56 Introducing the ArchiBrain Course
06:21 The Concept of ArchiBrain and Productivity
12:09 Challenges and Successes of 2Scale Blog
17:11 Social Media Strategies: Instagram vs. LinkedIn
24:17 Navigating LinkedIn and Instagram for Architects
24:58 The Importance of Networking and Personalization
26:35 Challenges and Strategies for Content Creation
27:37 The Role of Community and Feedback
28:36 Balancing Work and Avoiding Burnout
29:35 Reinventing Content and Platforms
33:15 Introducing the Mad Collective
36:25 Planning the Madcon Event
39:09 Final Thoughts and Contact Information

📐 The Architecture Social is an online platform packed with content to help you find new jobs, stand out from the crowd and take your career in Architecture to the next level

💻 Find out more at https://www.architecturesocial.com

• (00:00) - Introduction and Welcome
• (00:44) - Catching Up with Sana
• (01:05) - Balancing Work and Passion Projects
• (01:56) - Introducing the Archibrain Course
• (06:21) - The Concept of Archibrain and Productivity
• (08:06) - The Role of Notion in Productivity
• (12:00) - Challenges and Successes of 2Scale Blog
• (17:11) - Engagement on Social Media Platforms
• (19:49) - LinkedIn Strategies and Tips
• (24:17) - Navigating LinkedIn and Instagram for Architects
• (24:58) - The Importance of Networking and Personalization
• (26:35) - Challenges and Strategies for Content Creation
• (26:49) - The Role of Discord and Guest Articles
• (28:36) - Balancing Work and Avoiding Burnout
• (29:35) - Reinventing Content and Platforms
• (33:15) - Introducing the Mad Collective
• (36:33) - Madcon: The Digital Convention
• (39:09) - Final Thoughts and Contact Information