#55 - Do you need to offer money-back guarantees (and what should they be?)

#55 - Do you need to offer money-back guarantees (and what should they be?)

This week I answered the question: Do you need to offer money-back guarantees? And if yes, what should they be?

There are definitely two sides to this, and I have to say I can understand both perspectives.

But! Every business is different and even if you DO refund on a digital product...how does that even work? It’s not like they can just give back all the knowledge they just got from you…?

It’s a tricky one!

I’ll chat it all through and share our personal policy, in this week’s episode of the Doing It Online Podcast.

Things You’ll Learn in this Episode of Doing it Online:
  • When you should never EVER use a money-back guarantee
  • My suggestions for when it’s a good idea to offer guarantees.
  • Plus, how to protect yourself (+ your IP) when you do offer them.
Want More?
  • Make more course sales than ever before when you steal my exact funnel at stealmyfunnel.com
  • Want access to my 5-Day eCourse MBA (Mini Business Accelerator) for FREE? Just leave an honest review and then submit your details at katesbonus.com (and our favourites each week will win an exclusive Doing It Online camper mug as well!)
  • Want more funnel goodies? Head to hellofunnels.co/podcast

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(297)

#240 - What is a Sales Ecosystem and why do you need one for your course?

#240 - What is a Sales Ecosystem and why do you need one for your course?

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around,...

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#239 - How to reverse engineer your goals

#239 - How to reverse engineer your goals

Today, I want to get stuck into the topic of reverse engineering your goals and share with you the step-by-step process we use with our clients. This process will not only help you set effective goals...

17 Joulu 202411min

#238 - If launching feels hard right now : listen to this

#238 - If launching feels hard right now : listen to this

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around,...

10 Joulu 202416min

#237 - 10 Qs to create a million dollar low ticket offer

#237 - 10 Qs to create a million dollar low ticket offer

We are taking a quick break for the holidays! While we are on break, we have picked out your favourite episodes from 2025, and are running them again for you. If you missed them the first time around,...

3 Joulu 202413min

#236 - Want our 3 TOP Cash Campaigns of 2024 ?

#236 - Want our 3 TOP Cash Campaigns of 2024 ?

Has launching been a bit of a drag lately? I totally get it – launching doesn’t feel as easy, rewarding or fun as it used to.  Unfortunately, no matter how good our funnels are, live launches are cruc...

26 Marras 202413min

#235 - The 6 emails you always need to send to make more sales

#235 - The 6 emails you always need to send to make more sales

We all know the drill—life gets busy, and somehow, email marketing slips further down the priority list.   We could just send out any old thing into the ether and hope for the best, but that’s not goi...

19 Marras 202414min

#234 - Try this last minute Black Friday campaign

#234 - Try this last minute Black Friday campaign

Have you checked the calendar? Yep - it’s almost Black Friday again! If you’re anything like I was in my early years of business, you’ve probably not yet sorted out a campaign for this crazy time of y...

12 Marras 202412min

#233 - The BIG mistakes stopping you hitting your goals

#233 - The BIG mistakes stopping you hitting your goals

Scaling a business to 7 figures is no easy feat. I’ve struggled to get there in previous businesses that I owned, and I made a lot of mistakes along the way. It was through these mistakes that I was a...

29 Loka 202410min

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