#164 - Part 1: Energize your prospecting with multi-channel mastery (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)

#164 - Part 1: Energize your prospecting with multi-channel mastery (Vin Matano, Sr. Account Executive IC-5 @ Demandbase)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Download Vin's 5 Emails from Prospecting to Close FOUR ACTIONABLE TAKEAWAYS Pick 5-10 accounts per week and focus all of your energy on them. That might look like sending emails Monday and Wednesday, then going multichannel on Friday. Use email as your hub and other channels as your spokes with your CTA on the other channels pointing back to your email. The email channel can get flooded; get creative with other channels like Twitter. Vin was able to book a meeting off of a backward jump shot. Use email to keep threading throughout your sales cycle. One way to do this is through direct mail. PATH TO PRESIDENT’S CLUB Sr. Account Executive IC-5 @ Demandbase Strategic Advisor @ Aligned Strategic Partner @ Outplay RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

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#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan

#434 - Fancy Discovery Questions Don’t Work (Ask These Qs Instead) | Keenan

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Deflect Product Questions Early: Whe...

4 Maalis 202535min

#433 - Challenger Sales Mistakes | Dan Flood | 30MPC Hall of Fame

#433 - Challenger Sales Mistakes | Dan Flood | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Provide Hypotheses, Not Generic Questions: Instead of broad questions, offer informed hypotheses to invite deeper discussion. Ask Questions to Guide Next Steps: Use questions...

3 Maalis 202534min

#432 - The Art & Science of Quota Setting: Get It Right or Lose Your Team | 30MPC Playbook (Lead)

#432 - The Art & Science of Quota Setting: Get It Right or Lose Your Team | 30MPC Playbook (Lead)

PLAYBOOK TAKEAWAYS: Aim for 70% attainment and 70% participation to create a winning culture. Avoid feast-or-famine environments where only a few reps succeed. Use historical data to set quotas bas...

27 Helmi 202537min

#431 - How to Close $10M+ Deals & Make $1M W-2 | Ian Koniak

#431 - How to Close $10M+ Deals & Make $1M W-2 | Ian Koniak

FOUR ACTIONABLE TAKEAWAYS Create a Not-To-Do List: Identify low-value tasks to eliminate instead of just adding more effort. Free up time for strategic activities like prospecting and closing. Pri...

25 Helmi 202537min

#430 - Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame

#430 - Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Segmented Team Structure: Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-b...

24 Helmi 202535min

#429 - How to Push Top Performers Without Losing Them | Alex Kremer

#429 - How to Push Top Performers Without Losing Them | Alex Kremer

ACTIONABLE TAKEAWAYS: Understand Rep Motivation: Identify what drives each rep—money, career growth, or exploration—then get their permission to push them toward that goal, laying the foundation for...

20 Helmi 202537min

#428 - Why Buyers HATE Your Sales Process | Jake Dunlap

#428 - Why Buyers HATE Your Sales Process | Jake Dunlap

FOUR ACTIONABLE TAKEAWAYS Understand the VEX Scale: Classify prospects as Vetted (using a competitor), Educated (familiar but undecided), Cold (new to the space), or Self-Service. Tailor your approa...

18 Helmi 202535min

#427 - How to Use AI For Prospecting | Kyle Coleman | 30MPC Hall of Fame

#427 - How to Use AI For Prospecting | Kyle Coleman | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Identify Strategic Initiatives: Focus on big company bets that are close to revenue, such as IPOs, international expansions, or mergers and acquisitions. Double Personalize ...

17 Helmi 202536min

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