How to Make Your Agency Profitable in 2025

How to Make Your Agency Profitable in 2025

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares strategic adjustments that can lead to improved profitability and outlines effective pricing strategies to achieve desired margins. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (00:58) Understanding the Interconnectedness of Agency Operations (02:53) The Cycle of Insolvency in Agency Growth (06:06) Core Financial Metrics for Agency Profitability (09:02) The Importance of Delivery Margin (11:47) Key Metrics to Track for Agency Success (14:51) Improving Delivery Margin: Strategies and Insights (18:15) Leveraging Average Cost Per Hour for Profitability (28:01) Understanding Key Metrics for Agency Success (33:11) The Importance of Utilization in Agency Operations (39:46) Maximizing Profitability Through Strategic Adjustments (45:08) Navigating Pricing Strategies for Better Margins Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

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Is it Worth it to Attend Marketing Events? | Ep. #23

Is it Worth it to Attend Marketing Events? | Ep. #23

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #23 Eric and Neil help you figure out whether it's actually worth it to...

23 Elo 201613min

The Importance of Being a T-shaped Marketer | Ep. #22

The Importance of Being a T-shaped Marketer | Ep. #22

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #22 Eric and Neil discuss the importance of being a t-shaped marketer. ...

22 Elo 201611min

Why You Should Be Doing A/B Testing | Ep. #21

Why You Should Be Doing A/B Testing | Ep. #21

Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #21 Eric and Neil talk about what A/B testing is and why you should be ...

21 Elo 201613min

How to Become a Better Marketer | Ep. #20

How to Become a Better Marketer | Ep. #20

In Episode #20 Eric and Neil teach you how to become a better marketer. Start taking advantage of new technology and new strategies, and study the marketing tactics of the pros. Time Stamped Show Not...

20 Elo 201614min

The Best Tactics to Market Your Consulting Company | Ep. #19

The Best Tactics to Market Your Consulting Company | Ep. #19

In Episode #19 Eric and Neil give you the ins and outs of marketing your consulting company. From when you’re first starting out to when you have a more stable revenue, they’ll teach you the best tact...

19 Elo 201612min

How to Get People to Open Your Emails | Ep. #18

How to Get People to Open Your Emails | Ep. #18

In Episode #18 Eric and Neil talk about how to get people to open up your emails. They’ll teach you how to up your open rates and avoid the spam folder. Time Stamped Show Notes: 00:25 – How to get m...

18 Elo 201613min

#17: How to Create a Marketing Funnel for Best Results

#17: How to Create a Marketing Funnel for Best Results

In Episode #17 Eric and Neil explain what a marketing funnel is. Then they’ll walk you through how to create your own marketing funnel, with advice on automated tools to help you get the best results....

17 Elo 201614min

#16: Creating Great Links that Boost Your Website's Ranking

#16: Creating Great Links that Boost Your Website's Ranking

In Episode #16 Eric and Neil talk about how to create great links that boost your website’s ranking. Hear about specific strategies that you can implement to create stellar links with high relevancy. ...

16 Elo 201615min

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