Chad Mureta’s App Marketing Strategy

Chad Mureta’s App Marketing Strategy

Discover how Chad's "front-loading" strategy helps him better monetize his apps.
Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four different industries — mobile apps, print media, real estate, and internet marketing.
He is best known for spearheading the creation and marketing of over 200 apps with over 150+ million downloads.
He is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.

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Lifecycle Experiments That Drive Revenue

Lifecycle Experiments That Drive Revenue

In this episode, we are again joined by Michael Gants, founder and CEO of Encore, a new SDK helping subscription app developers turn churned users into paying subscribers.Michael is a Stanford grad, a...

21 Helmi 1h 2min

App Store Optimization: The Proven ASO Framework for 2026

App Store Optimization: The Proven ASO Framework for 2026

Want to increase your organic downloads without spending money on ads? In this video, I break down our proven app store optimization (ASO) framework for 2026. Whether you are an indie developer or man...

17 Helmi 17min

How to Build Profitable Apps With AI

How to Build Profitable Apps With AI

AI has fundamentally changed app development. With vibe coding, agentic workflows, and modern AI development tools, what used to take 6 months to build can now be shipped in weeks. Costs are lower tha...

14 Helmi 1h 4min

This AI Photo Editing App Makes $500K a Month

This AI Photo Editing App Makes $500K a Month

Most AI photo apps try to do everything, and end up blending in.In this video, Steve P. Young breaks down how Photo Revive AI scaled to over $500K/month by doing the opposite: niching down first, then...

10 Helmi 12min

How BeReal Built 41M Users by Breaking Every Social Media Rule

How BeReal Built 41M Users by Breaking Every Social Media Rule

In this episode, we’re joined by Ben Moore, U.S. Managing Director of BeReal, one of the most culturally relevant social apps of the past decade.With 41M+ monthly active users worldwide, BeReal became...

7 Helmi 1h

AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns

AppAdvice Shuts Down and The Future of Apps Gone Free Campaigns

AppAdvice has officially shut down — so what does that mean for Apps Gone Free campaigns and lifetime free promos?In this video, Steve breaks down what really happened, why Apple is paying closer atte...

3 Helmi 18min

The Experiments That Made Hily a 40M+ User App

The Experiments That Made Hily a 40M+ User App

In this episode, we’re joined by Liubomyr Pivtorak, Chief Product Officer at Hily, one of the world’s fastest-growing dating apps with over 40 million users worldwide.Liubomyr has spent the last 10 ye...

31 Tammi 1h 13min

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

This Simple Note-Taking App Makes $20K / Month (and How You Can Build Your Own)

Most app founders overcomplicate things. This Notepad app? It makes $20,000/month with a design straight out of 2013. 😳In this video, Steve P. Young breaks down why simple apps still win — and how di...

27 Tammi 12min

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