Cassie Abel of Wild Rye: Building a Women-First Outdoor Brand

Cassie Abel of Wild Rye: Building a Women-First Outdoor Brand

In this episode, Cassie Abel, founder and CEO of Wild Rye, joins the podcast to share the real story behind building a women-first outdoor apparel brand rooted in the mountain town of Ketchum, Idaho.

Cassie opens up about the early chaos of launching Wild Rye, including a flawed first product run, a last-minute brand name change, and the realities of navigating co-founder dynamics. She also talks through the years-long process of expanding into snow outerwear and what it means to lead with intuition in a data-driven industry.

This conversation covers decision-making under pressure, the challenges of raising capital and the unique energy that comes from building a brand with heart. It’s a candid and insightful episode for anyone curious about what it takes to grow a purpose-driven business in the outdoor industry.

Show Notes:

Cassie on LinkedIn

Christian on LinkedIn

The KORE Podcast is a production of the Kootenay Outdoor Recreation Enterprise. Learn more about KORE and the podcast: https://koreoutdoors.org/podcast/


KORE Outdoors gratefully acknowledges the financial support of the Province of British Columbia.

#koreoutdoors #craftgearfromhere

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(46)

Investing in Outdoor Founders with Andrew Luter of Rio Chato Investments

Investing in Outdoor Founders with Andrew Luter of Rio Chato Investments

Most outdoor founders think raising money means venture capital. Andrew Luter of Rio Chato Investments spends much of his time talking founders out of taking money and, instead, helps them to see what...

11 Kesä 1h 9min

Doing Things Differently with Jensen Cipriano Brehm of Ombraz

Doing Things Differently with Jensen Cipriano Brehm of Ombraz

Jensen Cipriano Brehm is the co-founder of Ombraz Sunglasses — the armless, cord-based eyewear brand that started with a broken pair on a camel safari in India and turned into one of the more distinct...

6 Touko 1h 2min

Building a brand for the Renaissance athlete with Mattie and Matt Sims of Courier Socks

Building a brand for the Renaissance athlete with Mattie and Matt Sims of Courier Socks

Matt and Mattie Sims are the co-founders of Courier Socks, a performance sock brand built for the Renaissance athlete — the person who isn't limited to just one sport. In this episode, we get into how...

22 Huhti 1h 13min

Scaling a Cottage Outdoor Brand with Chris Schabow, CEO of Enlightened Equipment

Scaling a Cottage Outdoor Brand with Chris Schabow, CEO of Enlightened Equipment

Chris Schabow didn't plan to run a manufacturing company — he was a nonprofit fundraiser with a sewing machine from Goodwill and a side hustle making backpacking gear. A chance conversation revealed t...

8 Huhti 1h 24min

Engineering The Future of Skiing with Jonathan Audet of Ferreol Skis

Engineering The Future of Skiing with Jonathan Audet of Ferreol Skis

Jonathan Audet and his two co-founders set out to build better skis. What they built instead may change entire industries. In this episode, Jonathan shares the story behind Ferreol Skis — a Quebec-bas...

25 Maalis 1h 1min

Building a Category-Specific Brand with Dario Phillips of Slowtide

Building a Category-Specific Brand with Dario Phillips of Slowtide

Dario Phillips, co-founder of Slowtide, built the surf industry's most recognizable beach towel brands by betting on a single product category and surrounding it with authentic art, meaningful collabo...

4 Maalis 1h 2min

AI and the Outdoor Industry with David Kenworthy and Michael Rueckert

AI and the Outdoor Industry with David Kenworthy and Michael Rueckert

David Kenworthy (MMGY Origin) and Michael Ruckert (Centium AI) break down what outdoor industry founders and marketers need to know about AI visibility. Learn how AI models train on internet content, ...

21 Tammi 1h 19min

14k Followers in 30 Days: The Playbook That Built Seniq's Growth on Instagram

14k Followers in 30 Days: The Playbook That Built Seniq's Growth on Instagram

Tina Thompson grew Seniq's Instagram following from 10K to 42K in just one year - including 14K new followers in 30 days. In this conversation, she breaks down the exact playbook that transformed Inst...

8 Tammi 1h 9min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
mimmit-sijoittaa
rss-oivalluksia-rahasta-elamasta
rss-rahapodi
ostan-asuntoja-podcast
rss-karon-grilli
inderespodi
rahapuhetta
oppimisen-psykologia
asuntoasiaa-paivakirjat
rss-inderes
rss-rahamania
rss-porssipuhetta
rss-sami-miettinen-neuvottelija
vapauta-supervoimasi-podcast
lakicast
rss-paasipodi
rss-bisnesta-bebeja
rss-itsmeharryfi-podcast