EP 1 — Beachbody's Marc Suidan on Why Questioning Everything Leads to Better Business Outcomes
Smarter Sourcing25 Tammi 2024

EP 1 — Beachbody's Marc Suidan on Why Questioning Everything Leads to Better Business Outcomes

In our first episode of the Smarter Sourcing podcast, recorded at the ICR Conference, John speaks with Marc Suidan, CFO at The Beachbody Company, a health and fitness company. They discuss Marc's career evolution to CFO, what drew him to Beachbody, and how Beachbody functions as an organization — including its centralized procurement process for its nutrition arm. They also discuss the practices that make a company agile and fast-moving, how to leverage customer data for better decision-making, and the three initiatives that are propelling Beachbody into the future.

Topics discussed:

  • The fundamentals of The Beachbody Company, how it functions, and why Marc was drawn to become its CFO.
  • How tracking customer behavior is easier through a streaming platform and how Beachbody uses data to drive better outcomes.
  • How the centralized procurement process for Beachbody's nutrition arm works.
  • Why the threat of cyber attack keeps Marc up at night.
  • The common practices that make companies more agile, fast-moving, and successful.
  • The three initiatives Beachbody has focused on for its transformation.
  • The challenges a connected fitness company faces in terms of manufacturing, inventory, and shipping versus one with just a streaming platform.

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