Successful Storytelling: Rewriting the Work-Life Balance Narrative with amPR

Successful Storytelling: Rewriting the Work-Life Balance Narrative with amPR

In this heartfelt and inspiring episode of All Hands on Tech, host Eilish Bonang-Smith speaks with Ashley MacInnis, founder of AMPR, a communications and PR consulting firm built on the power of strategic storytelling. Ashley shares her journey from being laid off while pregnant to launching her own business, and how that leap of faith became the foundation for a career centred on helping others show up authentically across platforms.

Ashley opens up about the challenges and triumphs of entrepreneurship, offering a candid look at what it means to grow a business while raising a young family. From working at the rink during hockey games to taking client calls during nap time, her story is a relatable and powerful example of balancing ambition with the realities of parenting.

Throughout the episode, she reflects on her values—authenticity, resilience, and community—and how they guide her approach to both life and work. Her passion for storytelling is clear, and she explains how helping clients connect with their audiences through meaningful narratives is what fuels her work at AMPR. She also shares new directions for her business, including a growing focus on digital ads and a forthcoming book designed to help small businesses take control of their own communications.

This conversation is a must-listen for entrepreneurs, creatives, and anyone navigating the winding path of career and family life. Ashley’s perspective is honest, encouraging, and a reminder that success doesn’t always follow a straight line. Tune in to hear why she believes the best stories—the ones worth telling—often start in the most unexpected ways.

Learn more about amPR Inc: https://ampr.co/
Visit Digital Nova Scotia: https://digitalnovascotia.com/

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Chapter 3 & the Power of People-First Sales

Chapter 3 & the Power of People-First Sales

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Unifying Brand and Performance: SaaS Marketing Insights with Outshine

Unifying Brand and Performance: SaaS Marketing Insights with Outshine

On this episode of All Hands on Tech, host Claire Quirion sits down with Kristi McKee, Senior Director of Client Strategy at Outshine, to explore the evolving landscape of SaaS marketing.From the rise...

11 Joulu 202531min

From Cloud to Commerce: How Ateko is Leading Retail Innovation

From Cloud to Commerce: How Ateko is Leading Retail Innovation

On this episode of All Hands on Tech, host Claire Quirion chats with Ian Bezanson, Commerce Cloud Practice Lead at Ateko (formerly CloudKettle), about the fast-moving world of digital commerce.From At...

27 Marras 202536min

Powering the Future: Roswall Development and Nova Scotia’s Renewable Energy Transformation

Powering the Future: Roswall Development and Nova Scotia’s Renewable Energy Transformation

On this episode of All Hands on Tech, we sit down with Daniel Roscoe, CEO of Roswall Development to explore how the Halifax-based company is helping drive Nova Scotia’s energy transformation.From larg...

13 Marras 202532min

Digital Skills for Women+: Carving Paths into Tech Though Community

Digital Skills for Women+: Carving Paths into Tech Though Community

Our host Claire is joined by Eilidh Lindsay-Sinclair and Laura Hawkins, Digital Skills for Women+ (DS4W+) co-founders, who talk all things related to the program. Created in 2018, the two discuss thei...

20 Loka 202538min

Kindred AI: Redefining Emotional Intelligence with AI

Kindred AI: Redefining Emotional Intelligence with AI

Kindred AI is redefining how emotional intelligence can be measured, practiced, and scaled in the workplace. In this episode of All Hands on Tech, host Claire Quirion speaks with Amanda Richardson, Gr...

29 Syys 202535min

Global Vision, Local Roots: Palladium MC’s AI Revolution

Global Vision, Local Roots: Palladium MC’s AI Revolution

From landmine detection to sustainable farming, Palladium MC is redefining how AI and robotics can transform industries. In this episode of All Hands on Tech, Claire Quirion speaks with founders Olesy...

15 Syys 202554min

MBD Studio: Grilled Cheese Mascots and Un-trendy Marketing

MBD Studio: Grilled Cheese Mascots and Un-trendy Marketing

In this episode of All Hands on Tech we're joined by Michael Broley, Founder & CEO of MBD Studios, to talk about his journey from working in sales at Xerox to founding an agency, un-trendy marketing t...

25 Elo 202542min

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