#12 GTM AI Podcast: From Rookie to Rockstar, How AI is transforming Sales with Michael Ocean of Sellmethispen.ai

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www.sellmethispen.ai

Hey folks, Jonathan here with another awesome podcast recap for ya! Today I sat down with the one and only Michael Ocean, CEO of sellmethispen.ai, for a second time because he's just that good.

We dove into all things AI and go-to-market, and man did Michael drop some knowledge bombs. First off, sellmethispen.ai is a tool that helps sales reps before, during and after sales calls with things like AI roleplay, real-time assistance, and call summaries. It's like giving every rep their own AI sales coach!

A few key concepts Michael touched on that any GTM pro needs to know:
- AI tools work best when they solve your most urgent, painful problems. Don't just adopt AI for the sake of it!
- Before buying, educate yourself on what AI tools can actually do. You might be surprised what's possible.
- Look to underserved industries and niches, not just tech. They are eager to adopt AI too!

Michael shared an awesome customer story about Ergon, who used sellmethispen.ai to slash their sales onboarding time from 2-3 months down to just 1 month! Their reps did 2000 AI roleplays in that month and crushed it, closing deals in their first week.

Here are a few of my favorite Michael quotes:
"I always talk to their urgent problem... Before jumping the gun it's good to educate yourself. What's even out there? Learn about these tools before start adopting them internally."

"Historically [Ergon] used to spend almost close to six figures and run these bootcamps for new hires. Two, three months. After a month and a half using our solution, they got 90% user adoption."

"People are spoiled in SaaS. Look at other underserved markets because people are willing to listen."

Alright folks, there you have it - your crash course on AI for go-to-market teams! Be sure to check out the full episode for all the juicy details. Until next time, Jonathan out!