Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Berit Brogaard, "Hatred: Understanding Our Most Dangerous Emotion" (Oxford UP, 2020)

Berit Brogaard, "Hatred: Understanding Our Most Dangerous Emotion" (Oxford UP, 2020)

What is it that makes hatred so addicting? In her new book Hatred: Understanding Our Most Dangerous Emotion (Oxford University Press, 2020), Berit Bogaard explains. Berit is a Professor of Philosophy ...

1 Loka 202039min

Timothy R. Clark, "The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation" (Berrett-Koehler, 2020)

Timothy R. Clark, "The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation" (Berrett-Koehler, 2020)

How does any organization invite the true, full participation of its members? In his new book The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation (Berrett-Koehler, 2020...

24 Syys 202040min

Colleen Stanley, "Emotional Intelligence for Sales Leadership" (HarperCollins, 2020)

Colleen Stanley, "Emotional Intelligence for Sales Leadership" (HarperCollins, 2020)

What does it take to connect successfully with somebody you’re trying to “win over”? Colllen Stanley explains in her new book Emotional Intelligence for Sales Leadership(HarperCollins, 2020) Stanley i...

17 Syys 202032min

Roger Kennedy, "The Power of Music: Psychoanalytic Explorations" (Phoenix House, 2020)

Roger Kennedy, "The Power of Music: Psychoanalytic Explorations" (Phoenix House, 2020)

Today I discussed why music so powerful in eliciting emotions with Roger Kennedy, the author of The Power of Music: Psychoanalytic Explorations (Phoenix Publishing House, 2020) Now at The Child and Fa...

10 Syys 202035min

Paul Offit, "Overkill: When Modern Medicine Goes Too Far" (HarperCollins, 2020)

Paul Offit, "Overkill: When Modern Medicine Goes Too Far" (HarperCollins, 2020)

Why Do Unnecessary and Often Counter-Productive Medical Interventions Happen So Often? Today I talked to Paul Offit about his book Overkill: When Modern Medicine Goes Too Far (HarperCollins, 2020) Of...

3 Syys 202032min

Nick Morgan, "Can You Hear Me? How to Connect with People in a Virtual World" (HBRP, 2018)

Nick Morgan, "Can You Hear Me? How to Connect with People in a Virtual World" (HBRP, 2018)

How is communicating virtually Is like eating Pringles forever? Find out as I talk to Nick Morgan about his new book Can You Hear Me? How to Connect with People in a Virtual World (Harvard Business Re...

27 Elo 202044min

John R. Hibbing, "The Securitarian Personality: What Really Motivates Trump’s Base and Why It Matters for the Post-Trump Era" (Oxford UP, 2020)

John R. Hibbing, "The Securitarian Personality: What Really Motivates Trump’s Base and Why It Matters for the Post-Trump Era" (Oxford UP, 2020)

What are the policy implications due to a fundamental distrust and dislike of “outsiders”? Today I talked to political scientist John R. Hibbing about his new book The Securitarian Personality: What R...

20 Elo 202046min

Art Markman, "Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do It Well, and Advance Your Career" (HBR Press, 2019)

Art Markman, "Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do It Well, and Advance Your Career" (HBR Press, 2019)

What does it take to both fit in and yet also prosper and grow as a person in the workplace? In today's interview, I discuss this question and others with noted psychologist Arthur B. Markman. Markman...

13 Elo 202043min

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