Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Thomas Wedell-Wedellsborg, "What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve" (HBR Press, 2020)

Thomas Wedell-Wedellsborg, "What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve" (HBR Press, 2020)

Stop Solving the Wrong Problem! In this episode we discuss Thomas Wedell-Wedellsborg's book What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve (HBR Press, 2020) and f...

19 Marras 202034min

Christophe Morin, "The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety, and Depression (SAD)" (Depth Insights, 2020)

Christophe Morin, "The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety, and Depression (SAD)" (Depth Insights, 2020)

In his book The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety and Depression (SAD) (Depth Insights, 2020), Christophe Morin explains how you can rewire your brains to esca...

12 Marras 202037min

Jamie Merisotis, "Human Work in the Age of Smart Machines" (RosettaBooks, 2020)

Jamie Merisotis, "Human Work in the Age of Smart Machines" (RosettaBooks, 2020)

Are robots going to be our overlords? In Human Work in the Age of Smart Machines (RosettaBooks, 2020), Jamie Merisotis says they don't have to be. We can make them our friends. Jamie Merisotis is a gl...

5 Marras 202034min

Thomas Abt, "Bleeding Out: The Devastating Consequences of Urban Violence" (Basic Books, 2019)

Thomas Abt, "Bleeding Out: The Devastating Consequences of Urban Violence" (Basic Books, 2019)

How do we promote peace in the streets? In his new book Bleeding Out: The Devastating Consequences of Urban Violence--and a Bold New Plan for Peace in the Streets (Basic Books, 2019), Thomas Abt expla...

29 Loka 202035min

Michael E. McCullough, "The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code" (Basic Books, 2020)

Michael E. McCullough, "The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code" (Basic Books, 2020)

Why Give a Damn About Strangers? In his book The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code (Basic Books, 2020), Michael E. McCullough explains. McCullough is a professor of ps...

22 Loka 202035min

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

What are the limitations of relying on logic as an upfront filter in pursuing ideas? Find out as I talk to Rory Sutherland about his new books Alchemy: the Dark Art and Curious Science of Creating Mag...

14 Loka 202038min

David Barash, "Threats: Intimidation and Its Discontents" (Oxford UP, 2020)

David Barash, "Threats: Intimidation and Its Discontents" (Oxford UP, 2020)

What are the similar ways in which animals and people try to intimidate others? In his new book, Threats: Intimidation and Its Discontents (Oxford UP, 2020), David Barash explains. Barash is a researc...

7 Loka 202043min

EQ Spotlight Special: Roundtable on the 2020 Presidential Race

EQ Spotlight Special: Roundtable on the 2020 Presidential Race

What are we to make of the year’s first presidential debate? Listen in as John R. Hibbing, Jonathan Weiler and I discuss this question and others surrounding the 2020 presidential race. Hibbing is a F...

2 Loka 202051min

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