Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Gordon Glenister, "Influencer Marketing Strategy: How to Create Successful Influencer Marketing" (Kogan-Page, 2021)

Today I talked Gordon Glenister about his new book Influencer Marketing Strategy: How to Create Successful Influencer Marketing (Kogan-Page, 2021) Gordon Glenister is the Global Head of Influencer Marketing for the Brand Content Marketing Association. He’s also the host of the Influence podcast, and was formerly the Director General of the British Promotional Merchandise Association for over a decade. Why are 77% of influencers female, and are so young (averaging 28 years of age)? Part of the answer may be that women rarely attract venture capitalist funding and yet are the majority of buyers in most categories. So they are close to the action of what’s going on commercially without being invited to partake. Their response has been to become, in effect, not only their own brands but their own media companies. In the process, they challenge and may replace to a degree both advertising agencies and traditional retailers as they help companies reach committed, niche audiences that aren’t necessarily small at all. This episode covers those topics, and more. The degree to which trust has leached from companies and moved over to more authentic influencers is one key. Another is that companies would be wise to consider employees as brand advocates, i.e. internally-based influencers in their own right. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Cary Cooper, "The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It" (Kogan Press, 2020)

Cary Cooper, "The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It" (Kogan Press, 2020)

What are best-practices for alleviating stress in the workplace? Today I talked to Cary Cooper about his new book The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying ...

6 Elo 202042min

David A. Harris, "A City Divided: Race, Fear and the Law in Police Confrontations" (Anthem Press, 2020)

David A. Harris, "A City Divided: Race, Fear and the Law in Police Confrontations" (Anthem Press, 2020)

How do we move police forces from a warrior culture to connecting better with communities they serve? Today I talked to David A. Harris about his new book A City Divided: Race, Fear and the Law in Pol...

30 Heinä 202045min

Nir Bashan, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill, 2020)

Nir Bashan, "The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation, Growth, and Sustainability" (McGraw-Hill, 2020)

Why is the corporate fallback being “analytical” (as opposed to nurturing creativity)? Today I talked to Nir Bashan about his new book The Creator Mindset: 92 Tools to Unlock the Secrets to Innovation...

23 Heinä 202040min

Siri Hustvedt, "Memories of the Future" (Simon and Schuster, 2019)

Siri Hustvedt, "Memories of the Future" (Simon and Schuster, 2019)

How Do We Write Our Personal History at the Same Time That It’s Written for Us? Today I talked to Siri Hustvedt about this question and others as we discuss her book Memories of the Future (Simon and ...

16 Heinä 202043min

Caroline Stokes, "Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company" (Entrepreneur Press, 2019)

Caroline Stokes, "Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Your Company" (Entrepreneur Press, 2019)

How does avoidance of conflict ultimately create more conflict in the workplace? Today I talked to Caroline Stokes, author of Elephants Before Unicorns: Emotionally Intelligent HR Strategies to Save Y...

9 Heinä 202046min

Charlene Li, "The Disruption Mindset: Why Some Organizations Transform While Others Fail" (IdeaPress, 2019)

Charlene Li, "The Disruption Mindset: Why Some Organizations Transform While Others Fail" (IdeaPress, 2019)

What does it take for a company’s culture to enable ongoing growth? Today I talked to Charlene Li, author of The Disruption Mindset: Why Some Organizations Transform While Others Fail (IdeaPress, 2019...

2 Heinä 202047min

Emily Balcetis, "Clearer, Closer, Better: How Successful People See the World" (Ballantine Books, 2020)

Emily Balcetis, "Clearer, Closer, Better: How Successful People See the World" (Ballantine Books, 2020)

How can we improve our productivity by literally seeing the world differently than before? Today I talked to Emily Balcetis about her new book Clearer, Closer, Better: How Successful People See the Wo...

25 Kesä 202041min

E. Lonergan and M. Blyth, "Angrynomics" (Agenda/Columbia UP, 2020)

E. Lonergan and M. Blyth, "Angrynomics" (Agenda/Columbia UP, 2020)

How are we going to address inequality and put the economy on a sounder footing? Today I talked to Eric Lonergan and Mark Blyth about their new book Angrynomics (Agenda Publishing/Columbia University ...

18 Kesä 202046min

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