2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer

In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook.

• Being in the right place at the right time. Steve's origin story and how he got into the fitness industry. (2:05)

• Being in a good space yourself to find that right person. (12:40)

• His start in male physique competitions and dealing with the politics involved. (14:16)

• The massive role genetics play. (27:36)

• Starting his vlog and when his business started taking off. (30:28)

• The apple sauce and peas & carrots of social media. (34:42)

• His experience working on the Biggest Loser. (38:02)

• Finding himself in a rebranding phase and examining his life during the pandemic. (52:19)

• Future fatherhood, being aligned with your partner and potentially leaving the country. (1:02:08)

• Why so much of health is community. (1:09:45)

• Have his views on health & fitness changed post-COVID? (1:13:18)

• The evolution of his training. (1:14:21)

• Why he has no problem NOT posting. (1:16:01)

• The journey behind creating the Fitness Culture App. (1:17:20)

• From LA to St. George. (1:23:00)

• The most misunderstood thing about him. (1:25:05)

• Did insecurities drive him to the gym? (1:26:08)

• What traits from his dad will he transfer to his kids? (1:27:18)

• His relationship with money and the challenge of people-pleasing. (1:29:33)

• Enjoy the process. (1:32:54)

Related Links/Products Mentioned

• For a limited time only, Mind Pump listeners get a free LMNT Sample Pack with any purchase: Visit DrinkLMNT.com/MindPump

• May Promotion: MAPS Prime or MAPS Prime Pro or the Prime Bundle 50% off! **Code MAY50 at checkout**

• Fitness Culture Training App by Steve Cook

• SHAYTARDS - YouTube

• Tony Dungy Books

• Watch Killer Sally | Netflix Official Site

• Mind Pump Podcast – YouTube

• Mind Pump Free Resources

Featured Guest/People Mentioned

• Steve Cook (@stevecook) Instagram

• Jeremy L. Buendia (@jeremy_buendia) Instagram

• Shay Butler (@shaycarl) Instagram

• Casey Neistat (@Casey) Twitter

• Ben Greenfield (@bengreenfieldfitness) Instagram

• Andrew Huberman, Ph.D. (@hubermanlab) Instagram

• Tony Dungy (@TonyDungy) Twitter

• Hafþór Júlíus Björnsson (@thorbjornsson) Instagram