229. Becoming uncomparable: Why your niche is your superpower

229. Becoming uncomparable: Why your niche is your superpower

One of the biggest challenges for authors, business owners, and anyone building a brand is leaning into their niche. In this episode, I sit down with Kristen Luke, president of Kaleido Creative Studio and Amazon best-selling author of Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing, to unpack exactly how focusing on the right audience can transform your marketing and your business.

Kristen shares her practical framework for helping professionals define their niche, craft their message, and position themselves so they’re truly “uncomparable.” From identifying profitable audiences, leveraging your expertise, and building meaningful networks to using your book as a marketing powerhouse, Kristen walks us through every step of making your marketing focused, effective, and authentically you.

We also dive into why a quarterly, agile approach to strategy beats the traditional annual plan and how writing a book can supercharge your business, even before it’s published. If you’ve been struggling to stand out in a noisy world, this conversation is packed with clarity, inspiration, and actionable steps to help you attract the clients and opportunities that are truly meant for you.

Tune in to learn how to stop appealing to everybody and start serving the people who matter the most.

Learn more about Kristen:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

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244. Lean marketing for authors, with Allan Dib

244. Lean marketing for authors, with Allan Dib

In this conversation, Allan Dib and I explore the principles of lean marketing and the importance of integrating marketing throughout the business process. Allan shares insights on how to create valua...

18 Maalis 38min

243. Book Tip | How to write your first book without pressure

243. Book Tip | How to write your first book without pressure

Most aspiring authors freeze before they even start—not because they lack ideas, but because the pressure feels impossible. In today's quick Book Tip episode, I share why your first book doesn't have ...

12 Maalis 2min

242. How I wrote my way to location independence

242. How I wrote my way to location independence

Do you have a goal you dream about but feel like it’s impossible to achieve?Join me as I share a little of my personal story of pursuing my dream of writing my first book. Along with that dream was a ...

11 Maalis 20min

241. How to start living a choiceful life

241. How to start living a choiceful life

In this solo episode, I dive into what it truly means to live a choiceful life, and why so many of us are living by default without even realizing it.I share my own journey of breaking free from a pre...

4 Maalis 28min

240. How to rethink the rules that define your success

240. How to rethink the rules that define your success

What if the rules you’ve been following your whole life, aren’t actually serving you?In this episode I’m joined by speaker, business therapist, and author Lauren Wittenberg Weiner, whose new book Unru...

25 Helmi 45min

239. How to choose the right publishing partners (and honor your values)

239. How to choose the right publishing partners (and honor your values)

In this week’s episode, I have the honor of welcoming Leslie (Lam) Miller, founder of Girl Friday Productions, for a candid conversation about what it really takes to build a values-driven business an...

18 Helmi 49min

Book Tip | 5 Signs you’re ready to write your book

Book Tip | 5 Signs you’re ready to write your book

One of the most common questions I hear from aspiring authors is, “How do I know if I’m ready to write my book?” In this episode, we’re cutting through the hesitation and getting clear on what readine...

13 Helmi 7min

237. What it’s really like to write a book

237. What it’s really like to write a book

We’re back after what it feels like a long and unexpected break. In this solo episode, I’m sharing some updates on what’s been happening behind the scenes both in life and in my writing world.I’ll tak...

11 Helmi 24min

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