Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace
In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the h...
9 Heinä 202515min
Rockerbox's Attribution Journey
Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded hi...
8 Heinä 202535min
Introducing The Wedding Tech Stack
Today, David's Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently ...
1 Heinä 202555min
Spilling The Rosé In Cannes, With TikTok's Monetization Chief
Despite ongoing uncertainty over TikTok's fate in the US – the potential ban just got extended for the third time – advertisers aren't concerned, according to TikTok's David Kaufman. On this episode, ...
24 Kesä 202532min
The Indy Innovates With AI
The best thing publishers can do with generative AI is experiment with it. If journalists don't decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO...
17 Kesä 202552min
The Next Level Of Niche, With Puck's New CRO
Forget the well-worn narrative that digital media publishers are always on their back foot, says Liz Gough, the co-founder and newly minted CRO of Puck. In a world of social media soundbites, Puck is ...
10 Kesä 202550min
Inside the Stack: What's Next In Retail Media, with TripleLift CRO Ed Dinichert
In this preview of AdExchanger's new podcast Inside the Stack, TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne...
9 Kesä 202531min
Maybe Nielsen Is The Alternative Currency
The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp's executive chairman, a little nuts...
3 Kesä 202553min
