Maybe Nielsen Is The Alternative Currency
The alternative currency bucket could use a rebrand. That referential and somewhat deferential phraseology – a reference to Nielsen – drives Peter Liguori, VideoAmp's executive chairman, a little nuts...
3 Kesä 202553min
Context(ual) Switching, With Viant CEO Tim Vanderhook
Viant is on an M&A tear, with two acquisitions – IRIS.TV followed by lockr – in less than six months. Although the rationale behind these deals might be obvious to ad tech insiders, Wall Street invest...
27 Touko 20251h
Can LinkedIn Become A B2B Streaming Hub?
LinkedIn has been investing in video like nobody's business. Lindsey Edwards, VP of product management, takes us inside the company's video strategy, which now includes CTV ads and a creator rev share...
20 Touko 20251h
The Force Of Data Gravity, With Snowflake
Why bring data to SaaS applications when you can bring the applications to your data? That's what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and adv...
13 Touko 202550min
The Behavioral Economist's POV On Marketing Measurement
Marketing measurement is messed up – it's hard to argue otherwise – and most people agree on the reasons why: vanity metrics, imperfect models, unrealistic expectations. But there's another issue at p...
6 Touko 202549min
The Outcomes Era Is Dead. Long Live The Quality Era
Emet Advisory's Erez Levin explains why the digital ad industry should transact on media quality signals like attention instead of optimizing to outcomes, conversions and flawed attribution models. Th...
29 Huhti 202553min
How Ecommerce Brands Are Finding Customers During A Tempest Of Headwinds
Americans are dealing with tumultuous change. For an ecommerce ad agency, that means navigating the same tariff craziness, the Meta ad platform going haywire, seeing Temu ads pulled from the US market...
22 Huhti 202538min
Straight Talk With Mediaocean CEO Bill Wise
In 2017, Mediaocean CEO Bill Wise predicted the demise of supply-side platforms. The category survived, but he's sticking to his theory that pureplay SSPs are a thing of the past. Plus: An update on M...
15 Huhti 202551min
