Brand Safety Is Critical – But Don't Overdo It
It's time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal's SVP of enterprise. It's okay to be cautious, but excluding all news from pr...
9 Heinä 202449min
Travelers Just Want To Spend
Once consumers are ready to travel, they're often ready to spend on almost everything, from beauty and booze to electronics and streaming services. And that creates a unique opportunity for advertiser...
2 Heinä 202456min
MediaMath (By Infillion) Rides Again
It's been almost one year since MediaMath went out of business. Two months later, Infillion acquired the assets out of bankruptcy. Now it's time for the next phase, says Infillion CRO and CMO Laurel R...
25 Kesä 202445min
Measure Me This
Shoppable TV ads may encourage sales, but they lack the measurement and performance benchmarks advertisers expect. Buyers must create their own benchmarks – and can only do so by actually testing thes...
18 Kesä 202451min
