Gopuff Goes In-House
Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? "It's the right question to be asking, especially at this time," says Gopu...
27 Elo 202456min
Let's Live In A Data Democracy
Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that's also respectfu...
20 Elo 202456min
Hyundai's New Marketing Direction
Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda...
13 Elo 20241h 3min
The Move Toward Better Measurement
There's only so much you can do to measure earned media, says Najah Ayoub, CMO of Piece of Cake Moving & Storage. That's why the brand invests so much in the customer experience. Plus: Piece of Cake's...
6 Elo 202453min
